SUMMIT

media market player capable of employing various delivery channels for news, primarily
mulmedia services.
What does today’s reader need? First of all, he wants to escape “flat” news: one news
type, one format, and one viewpoint. Today the audience is willing to play with an
informaonal Rubik’s cube: each of its faces offers a special type of informaon. One face
offers text news, another offers a picture, the third has videos, the fourth is ready to
present infographics, the fih provides an interacve poll, and so on, and so forth. RIA
Novos’s mulmedia newswire is capable of covering news not as a number of successive
operaons, but rather it offers several connuous products that convert the classical news
delivery system into a three dimensional facility.
The mulmedia newswire offers the opon of several news formats, as each news item
has a photo, a video or infographics aached to it. Subscribers obtain an informaon
product ready to be published on websites, including websites maintained by electronic
and tradional media. The mulmedia newswire can also be used by corporate enes
wanng to expand their internet presence and to have high quality pictorial content
originang from a reliable source published on their websites.
Integrated Newsplex
RIA Novos follows the latest trends in the world media market, and to this end the
Agency has generated an integrated newsplex, which is superior to any facility of its kind
in Russia in terms of its advanced equipment and technology. This newsplex is a two-story
room that accommodates all news-related departments in our Agency: correspondents,
websites both in Russian and other languages, photo and video services, a television
studio, a reference service, an infographics group, etc.
Geng 300 mul-language correspondents and editors together in one room is one of the
most important milestones of our ambious project, and its ulmate objecve is to implement
a convergent mulmedia informaon processing and delivery system in our Agency.
Our 1,100-square-meter newsroom houses the Integrated News Department involved in
news coverage in various formats, including tradional text news, photo essays and
videos, infographics, expert opinions, user-provided content, news and entertainment
informaon. Journalists, photographers and cameramen employed by RIA Novos now
work in close cooperaon to ensure that the maximal number of texts is provided with
photos or videos.
Implementaon of an integrated newsplex allowed the following tasks to be solved:
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Introducing effecve and efficient cooperaon among various subdivisions of the
Agency engaged in news producon and its distribuon on various plaorms
(newswire, websites, mobile content, informaon channels)
Streamlining informaon acvity planning system
Expanding the range of newswire products
Quicker reacons to the Agency's targeted audience demands and requirements
Using RIA Novos's resources more efficiently while maintaining the high quality
of informaon operaons
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