SUMMIT

RIA Novos's website www.rian.ru features several blogs by the Agency's journalists and
commentators. Blogs bring up hot topics and always produce ardent discussions. By
communicang with blog readers, the author gets an idea of what the readers think about
a parcular queson, and gets interesng points of view. Such discussions oen serve as
the basis for new arcles, and quite oen communicang with users provides the author
with totally new topics to work on.
The website also features a "Mobile reporter" secon – the name is self-explanatory, only
adding "democrac" would make the picture clearer. This contains all the content we get
from our users and put on our web site. This can be either a text message, a photo or a
video.
It would be wise to touch upon the quality of the content, primarily, the quality of photos
and videos. Early in combined product development it is possible to turn a blind eye on the
quality of mulmedia content. For example, in the summer of 2007, we welcomed
virtually any video sent by users or our journalists to be put on www.rian.ru. It was sort of
a step forward, a way to movate people. But with me compeon becomes the driving
force - mass media seek beer image quality, journalists strive to see their parcular video
on the website, and users want their parcular material chosen by the editorial board. It
can be safely said that once a combined product has been adequately developed, the UGC
quality requirements will be higher. A user is no longer happy with just a picture – he
wants a quality product. The one who can provide it wins.
RIA NOVOSTI TODAY
Ria Novosti At A Glance
The Russian News & Informaon Agency RIA Novos is one of the most reputable and
professional sources of prompt informaon in Russia and the world. The Agency maintains
an extensive network of correspondent offices in the Russian Federaon, the CIS states
and in over 40 other countries. RIA Novos distributes informaon about social life and
polics, the economy, science, and finance in Russian, Arabic and the most widely spread
European languages on a daily basis. The informaon is distributed through its websites,
e-mail and mobile networks. The mulmedia news portal is maintained in 13 languages,
and it is available at www.rian.ru. It is one of the most frequently visited and cited news
resources in Russia.
RIA Novos today is an open informaon site (press-club) for holding press-events and
meengs with journalists. Over 90 highly qualified translators work in 13 languages for the
Agency’s translaon service. RIA Novos has Russia’s largest photo service and one of the
most extensive photo archives featuring over 600,000 photographs.
The Agency can organise press-tours for foreign journalists of Russia, hold presentaons
on specific subjects, press-events abroad, conduct the monitoring of publicaons by
foreign media and analyze them. RIA Novos organises TV linkups through ISDN communicaon
channels, broadcasts press-conferences on the Internet and holds themac round
tables in the off the record format.
Multimedia RIA Novosti
RIA Novos, a tradional informaon agency, has been transformed into an integrated
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