Gregg Roth/CEO

By Naoma Welk
Building brand recognition can be a challenge, especially if
your company is small and you don’t have an inside marketing
department. Even a company that has a marketing department
may wish to use an outside vendor with marketing expertise for
special projects or work overflow. That’s when Peerless Media Group
comes to the rescue.
Peerless Media Group is more than just a company that puts
ink on paper. Peerless works with businesses to develop strategic
integrated marketing plans. Peerless helps clients determine the
best way to reach their target market and looks at ways to leverage
marketing data to help clients promote their businesses using the
right message and maximizing the dollars they spend.
President and CEO, Gregg Roth explains, “We feel it is in
everybody’s interest to see a business grow. We take time to learn
our clients’ business, understand their goals, develop a strategic plan
and work with them to develop realistic budgets. We know that
when we effectively position a company’s message, we can create the
proper customer perception.” Roth says that Peerless helps clients
target their specific market. Peerless doesn’t just print up materials,
but rather they become a partner to create successful marketing
campaigns. Peerless also measures campaign results, so that clients
can see their ROI.
The team at Peerless consists of a core group of talented individuals
who collectively serve as a single source for their client’s marketing
needs. Jamie Tartaglia, Director of Sales, says “When I meet with a
potential client, I am comfortable knowing that we can provide the
right services for them. Even if a company has a marketing department,
they may not be up to speed on how to maximize their website.
We know how to build SEO content into a site that generates more
views and better results.” In addition to corporate printing, Peerless
handles specialty packaging, promotional products, graphic design,
web development, internet marketing and marketing strategy.
Peerless helps clients set goals, create strategic plans, produce
the most effective collateral materials, update websites and define
Internet strategies. When Peerless works with a company that has a
marketing department, typically that in-house marketing manager
serves as the lead project manager and Peerless fills in
with needed expertise and project management. “It’s a
win-win for everyone,” smiles Roth.
Unique promotional products are a Peerless specialty,
and they don’t have to be expensive. Recently, a client
ordered printed shoelaces, another client ordered tiny
breath mints in a custom labeled container. Tartaglia says, “Our
creative team is skilled at creating new concepts for promotional
items. We offer a whole range of attention-grabbing private labeled
promotional products.”
The company began as a family-owned operation in 1975, when
Gregg’s parents, Annette and Jerry Roth launched Peerless Business
Forms. The Roths liked the name “Peerless” because they felt
their company was “without peers.” They created stock and
custom computer forms, snap-apart unit sets and continuous
data processing forms. They also produced checks, self-mailers,
continuous letterheads and envelopes, tags, labels, flat forms, ledgers
and plastic cards.
Between Gregg Roth’s junior and senior years at Rutgers, he
decided to try working in the family business. He started out making
sales calls and found out he liked it. After graduation he jumped into
the business with both feet and in 1998, bought the business from
his parents.
In order to live up to the company’s motto of offering “state of the
art products and services that keep our customers coming back
year after year,” the company has had to evolve. Today, Peerless is a
full-service marketing firm. Remember, in 1975 most of us thought
we were high-tech if we had a little hand-held digital calculator.
Today, if you don’t have an iPhone, a few laptops, a netbook, an
iPad and an e-reader, people wonder under which rock you have
been hiding.
Gregg says, “Sales have grown every year since the company
began and for the past ten years we have been ranked in the top
100 Distributors.” A recent survey conducted by Print Solutions
Magazine named Peerless the second fastest growing print and
marketing company in the country.
2 June 2012 | business matters