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Wintalyka August 2011 - Meals on Wheels

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Message from CEO<br />

Message from CEO<br />

<strong>Issue</strong> 01 / 2011<br />

Wintalyka<br />

Les MacDonald<br />

I<br />

have drawn attention on previous<br />

occasions to the work we at the<br />

Association are doing to ensure<br />

that our voice is being heard<br />

at a national level in the making of<br />

the decisions around the transfer of<br />

responsibilities between the State and<br />

Federal Governments concerning the<br />

HACC and Disability sectors.<br />

Much of our attention to date has been on the<br />

HACC sector as that is the funding source for<br />

much of the existing and past responsibilities of<br />

our local services. That will continue to be the<br />

case for some time, but in the end we will need<br />

to also focus on the Disability sector and how<br />

that will affect our membership.<br />

In the meantime we have been working out a<br />

strategy that I have attempted to explain in our<br />

more recent rounds of Board Only consultations<br />

and in the current round of Regional<br />

Conferences. The strategy in essence is a twolevel<br />

one that seeks to ensure that our message<br />

about the importance of HACC services to the<br />

communities that they serve is communicated<br />

effectively and that governments must be<br />

careful to ensure that any changes being made<br />

to funding sources and oversight mechanisms<br />

must be carefully calibrated to ensure that they<br />

do not impact negatively on the ability of our<br />

local community based organisations to serve<br />

the needs of the vulnerable people that are our<br />

reasons for existence.<br />

It is a common-place of organisational life<br />

today that communication is the key problem<br />

area. In an era of vastly increased information<br />

availability the need to have a message that<br />

cuts through the babble of conversations going<br />

on, and make a lasting impact is essential if we<br />

are to have any effect on the policy formation<br />

process. That means that relying on only one<br />

means of communicating that information may<br />

well leave you unable to make the connections<br />

necessary. So we have adopted a two level<br />

approach to better our chances of getting our<br />

message through.<br />

The first, and primary, level of communication<br />

is from local services to their local communities<br />

and to persons of influence in those<br />

communities. Our assistance in creating the<br />

Community Care Consortium, which is a<br />

combination of all HACC peaks in NSW, and the<br />

work that we are doing through that body, is the<br />

foundational base for your ability to talk about<br />

the issues that are important to us. The talking<br />

points that we have begun, and incidentally<br />

the second one is due out very soon, are being<br />

provided to all HACC services throughout NSW,<br />

and can be used by you to promote the cause of<br />

HACC services within your community.<br />

We are also driving a similar process at a<br />

National Meals on Wheels level with talking<br />

points that are specific to Meals on Wheels. You<br />

will have seen the first two of those in recent<br />

days.<br />

The second level of attack on these issues<br />

is being carried out by the Association, in<br />

co-operation with the other members of<br />

the Community Care Consortium (a group<br />

composed of all the HACC state peaks),<br />

and is aimed at directly lobbying both the<br />

current Federal Government, the Greens, the<br />

Independents and the Opposition. Our view<br />

is that the message to the Parliament is best<br />

communicated at these two levels.<br />

You can be assured that the Association is<br />

deeply involved in sectoral activities designed<br />

to ensure that whatever changes do occur over<br />

the next few years that the voice of Meals On<br />

Wheels, and of the HACC sector generally, is<br />

heard and listened to.<br />

4<br />

www.nswmealsonwheels.org.au

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