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2002-2003 - Gati

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SERVICE EXCELLENCE<br />

Call centres<br />

Customers find it comforting to know that<br />

wherever they may be, Gati is always within an<br />

arm’s reach. Thanks to the institution of call<br />

centres, the only one of its kind in India’s<br />

express cargo industry, Gati’s service <strong>deliver</strong>y is<br />

now a uniform nationwide standard.<br />

As a result, Gati’s customers need to simply call<br />

1-600-33-4284 (Gati), a single toll-free number,<br />

to have their clarifications addressed with<br />

speed and sensitivity. This service has emerged<br />

a success: manned by over 100 trained<br />

professionals, it negotiates nearly 100,000<br />

customer calls a month across the 10 Indian<br />

locations of Hyderabad, Chennai, Bangalore,<br />

Indore, Delhi, Lucknow, Mumbai, Pune,<br />

Gandhinagar and Kolkata.<br />

Each Gati call centre is technologicallyequipped:<br />

it is reinforced with an IVR for<br />

immediate automated information and<br />

provided with automatic devices that do not<br />

just receive calls but also track their outcome,<br />

ensuring satisfactory customer service at all<br />

times.<br />

As a result, all issues at Gati are<br />

comprehensively resolved within 48 hours to<br />

the fullest satisfaction of its customers,<br />

accompanied by a prudent escalation system<br />

whereby lingering issues can be migrated to a<br />

higher management tier for immediate<br />

resolution.<br />

Networking<br />

India is several times larger than most<br />

European countries. For a committed<br />

customer-centric logistics organisation like<br />

Gati, this vast size translates into nearly 464<br />

routes over 153,594 kilometres a day. Gati<br />

addresses this challenging complexity with a<br />

cargo distribution system that is the largest in<br />

India. This size of presence is reinforced with a<br />

comprehensive networking, which comprises<br />

not only inter-state logistics but also various<br />

inter-state legal and taxation compliances for a<br />

seamless movement of material at all times.<br />

In doing so,<br />

• More than 350 Gati locations are manned<br />

across 24 hours.<br />

• The cargo is routed through 3,000<br />

nationwide locations for prompt <strong>deliver</strong>y.<br />

• Each of more than 700 (1,200 vehicles if<br />

associates included) in-transit vehicles are<br />

tracked on a periodic basis to enhance<br />

customer awareness and confidence.<br />

Infrastructure<br />

To facilitate the ease, speed and efficiency in<br />

<strong>deliver</strong>y, Gati has commissioned rail transit<br />

centres (nine hubs), surface transit centres (20<br />

hubs) and air-transit centres (19 hubs) across<br />

the country to customise material handling<br />

with respect to the nature of shipment and the<br />

required operational sensitivities. Gati has<br />

reported an unbelievable punctuality record of<br />

up to 96% in a logistically challenging<br />

environment and the result is a delighted<br />

community of brand-enhancing customers.<br />

GATI HAS REPORTED AN<br />

UNBELIEVABLE PUNCTUALITY<br />

RECORD OF UP TO 96% IN A<br />

LOGISTICALLY CHALLENGING<br />

ENVIRONMENT AND THE RESULT IS<br />

A DELIGHTED COMMUNITY OF<br />

BRAND-ENHANCING CUSTOMERS.<br />

66<br />

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