Annual Report Sustainable Development Report ... - Groupe SEB
Annual Report Sustainable Development Report ... - Groupe SEB
Annual Report Sustainable Development Report ... - Groupe SEB
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&<br />
Plurality<br />
Proximity<br />
The 2005 trading year confirmed more than ever that its international dynamic is a key<br />
growth driver for <strong>Groupe</strong> <strong>SEB</strong>. This global deployment, begun almost 30 years ago,<br />
has given us a solid grounding for our constant drive<br />
to reinforce existing positions and conquer new markets.<br />
Europe, and in particular France, is the historical home<br />
of <strong>Groupe</strong> <strong>SEB</strong>. In today's Europe, we market five international<br />
brands: Krups, Rowenta, Tefal, Moulinex and Lagostina, and<br />
two regional brands, Calor and Seb. Most European countries<br />
are mature markets and, apart from breakthrough inventions,<br />
the Group's European business relies heavily on the product<br />
replacement cycle.<br />
|14<br />
your world is<br />
manifold<br />
Europe, <strong>Groupe</strong> <strong>SEB</strong>'s domestic market<br />
Austria, Belgium, Denmark, Finland, France, Germany, Great Britain, Greece, Ireland, Italy, The Netherlands,<br />
Norway, Portugal, Spain, Sweden<br />
• 12 factories (10 in France, 1 in Germany, 1 in Italy)<br />
• 22 marketing companies.<br />
In 2005, the Group's trading in Europe faced a difficult<br />
context marked by slow consumer demand and rising<br />
competition from low-priced entry-level articles promoted<br />
by discount chains and certain hypermarkets. This led to<br />
downward pressure on prices in virtually all European countries.
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