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Annual Report Sustainable Development Report ... - Groupe SEB

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Civic commitment<br />

World citizen<br />

Solidarity<br />

&<br />

Corporate sponsorship to combat social exclusion, close community links in the territories where it operates...<br />

<strong>Groupe</strong> <strong>SEB</strong> sets a high value on social responsibility.<br />

Combating social exclusion<br />

In keeping with its humanist values, <strong>Groupe</strong> <strong>SEB</strong> is<br />

gradually developing its sponsorship policy around a central<br />

theme: the combat against social exclusion. Its efforts in this<br />

area are currently focused mainly on France and Brazil, but<br />

the Group plans to extend these on a larger scale. This theme<br />

covers three priority areas for action.<br />

First priority: social integration through access to decent<br />

housing.<br />

This is an important precondition for the integration of those<br />

who are deprived or at risk of losing their self-reliance.<br />

This is a core concern of Habitat & Humanisme, a French aid<br />

association with which <strong>Groupe</strong> <strong>SEB</strong> began working<br />

in partnership in 2005. The association helps people<br />

in difficulty to find decent housing and supports their<br />

re-integration through, for instance, social activities<br />

organized in the community where they live.<br />

Second priority: re-insertion in the employment market.<br />

In this area – again in France – <strong>Groupe</strong> <strong>SEB</strong> is an active<br />

member of the 2nd Chance Foundation which gives a helping<br />

|32<br />

Corporate<br />

sponsorship<br />

school project in<br />

Brazil.<br />

Since 2003, <strong>Groupe</strong> <strong>SEB</strong> has been working in<br />

partnership with IMS (Institut du Mécénat et<br />

de la Solidarité). This association supports companies<br />

in four areas of social responsibility: corporate<br />

citizenship, local community development, diversity<br />

in the workplace, and responsible trade practices.<br />

hand to people in repeated difficulty who are motivated to<br />

get off to a new start in employment. The Group is also a<br />

shareholder in the France Active investment company, which<br />

puts up priming funds for social integration enterprises.<br />

Finally, it participates in the Rhône-Alpes regional enterprise<br />

network which helps people to set up their own business.<br />

Third priority: access to education and training for the<br />

underprivileged.<br />

In this area, Arno, the Group's Brazilian subsidiary, has been<br />

running a dynamic and innovative scheme for several years.<br />

More than 70 employee volunteers take part in various<br />

projects around Sao Paulo and Rio de Janeiro, in cooperation<br />

with public bodies, associations, schools and other<br />

institutions.<br />

Local community and employment<br />

<strong>Groupe</strong> <strong>SEB</strong> companies around the world form close<br />

links with the local communities in which they operate.<br />

They organize open days and take part in local events<br />

arranged by business partners, educational institutions and<br />

associations. Group sites also help community, educational<br />

and sporting projects. Aware of the importance of its role<br />

in local economic life, <strong>Groupe</strong> <strong>SEB</strong> acts responsibly when it<br />

must restructure or even close a factory in order to be more<br />

competitive. When this must be done, the Group takes every<br />

measure to limit the impact on jobs by, for example,<br />

cooperating with all local agencies to anticipate the<br />

consequences.<br />

Arno – Brazil<br />

Corporate responsibility campaign.

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