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eautiful tech<br />
Maartje Dijkstra<br />
Maartje is a Dutch fashion designer based in Rotterdam.<br />
She studied at ARTEZ/HKA, the Netherlands, where she<br />
graduated as a Bachelor in Fashion Design in 2006.<br />
In 2007 she started her own High fashion/couture<br />
label, where she designs and creates individualistic,<br />
sculptural, progressive, hand-crafted fashion collections,<br />
accessories and illustrations.<br />
a spectacle piece for the Red<br />
Carpet event that would truly<br />
engage a wide audience<br />
through digital innovation,<br />
interweaving a sense of mobility,<br />
a connected audience and a<br />
good PR splash.<br />
It was a tiny team, working at<br />
light speed. A truly collaborative<br />
experience where I could lead<br />
a team in a creative endeavour<br />
that didn’t necessarily have<br />
any boundaries. Sometimes<br />
I’d ask a dreamy question out<br />
loud, hoping for a yes and<br />
I’d get it, with bells on! Our<br />
only parameters where set by<br />
HoF on length of dress, colour<br />
palette, a bit of styling and the<br />
requirements for the outcome.<br />
It was a way to celebrate their<br />
moment on the Red Carpet as<br />
BAFTA title sponsors; as the<br />
peoples dress; an accessible<br />
idea that could exist in a retail<br />
space, a hot house co-creation<br />
of design elegance and<br />
technological playfulness. The<br />
results: the critics loved it, twitter<br />
loved it, we loved it, the press<br />
at large loved it, the Tech press<br />
loved it!<br />
The future: we’re in early stages<br />
R&D on the future of #theDress<br />
– next gen tech here we come….<br />
Here’s to the illumino-imaginary<br />
costume rails waiting in the<br />
wings. It’s the stuff of dreams.<br />
Breathing life into a pioneering<br />
new space”.<br />
Miranda Davis<br />
Miranda is a creative<br />
producer working in<br />
globally renowned<br />
trans-arts-media,<br />
across the disciplines<br />
of new form PR,<br />
marketing, film,<br />
play, ideas, tech and<br />
experiences.<br />
Melding innovation<br />
tech communications<br />
projects with<br />
experiential and next<br />
generation branding.<br />
Mimira is the place<br />
where Miranda brings<br />
the right people<br />
together to make<br />
incredible things<br />
happen.<br />
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