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<strong>sell</strong> <strong>sell</strong> <strong>sell</strong><br />
reward your customers<br />
give them a<br />
karrot<br />
We all love our smartphones, but no one gets<br />
excited paying the phone bill.<br />
The phone contract is a typical grudge purchase, and in the past<br />
five years, our smartphone payments have gone through the roof.<br />
The average consumer now pays £40 per month compared to the<br />
£20 we paid just a few years ago. What’s more, around 50% of us<br />
go over our agreed tariff bundles, bolting on extra airtime or data.<br />
Karrot is an app that allows customers to pay off a phone bill<br />
through being loyal to their favorite retailers. Karrot users are able<br />
to earn rewards from top UK retailers through spending online and<br />
in-store. The app is integrated with all the major mobile network<br />
providers in the UK (O2, Vodafone, Orange, Three and EE).<br />
It’s very simple, all you have to do is register a payment card in<br />
the app, and transactions are rewarded based on the amount you<br />
spend in-store or online. No loyalty cards, no extra processes<br />
at the point of sale or forgetting to collect your points. Karrot<br />
essentially turns your bank card into a loyalty card and points are<br />
accumulated in app.<br />
Karrot already works with a number of serious UK retailers<br />
including Caffe Nero, Trainline, American Golf, and The Officers<br />
Club and more new partnerships to announce in the coming<br />
months.<br />
www.karrot.co.uk<br />
Sell yourself<br />
Recruiters and estate agents share a reputation. They’ve<br />
wedged themselves into life like metaphorical kidney stones.<br />
It’s always a pleasant surprise to find one you’d want to see<br />
again.<br />
Enrique de Montreuil is a recruitment consultant without a twist.<br />
“It’s all about the person you are. Before even looking at your<br />
CV or your credentials, I’d sit down and have a chat with you.<br />
Having the right skills for the job is only part of getting it, it’s<br />
very important that personalities match.<br />
Recruiters can just get a bunch of CVs and send them out as<br />
they are, without meeting an applicant. That’s no way to create<br />
working relationship. It’s treating applicants like betting slips<br />
and playing the numbers game. The only way to make a real<br />
connection between an applicant and a potential employer is<br />
to treat both as they are, human beings.”<br />
So if you fancy a conversation with a real person about<br />
recruitment drop Enrique de Montreuil a line.<br />
Enrique@48digital.co.uk.<br />
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