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<strong>sell</strong> <strong>sell</strong> <strong>sell</strong><br />

reward your customers<br />

give them a<br />

karrot<br />

We all love our smartphones, but no one gets<br />

excited paying the phone bill.<br />

The phone contract is a typical grudge purchase, and in the past<br />

five years, our smartphone payments have gone through the roof.<br />

The average consumer now pays £40 per month compared to the<br />

£20 we paid just a few years ago. What’s more, around 50% of us<br />

go over our agreed tariff bundles, bolting on extra airtime or data.<br />

Karrot is an app that allows customers to pay off a phone bill<br />

through being loyal to their favorite retailers. Karrot users are able<br />

to earn rewards from top UK retailers through spending online and<br />

in-store. The app is integrated with all the major mobile network<br />

providers in the UK (O2, Vodafone, Orange, Three and EE).<br />

It’s very simple, all you have to do is register a payment card in<br />

the app, and transactions are rewarded based on the amount you<br />

spend in-store or online. No loyalty cards, no extra processes<br />

at the point of sale or forgetting to collect your points. Karrot<br />

essentially turns your bank card into a loyalty card and points are<br />

accumulated in app.<br />

Karrot already works with a number of serious UK retailers<br />

including Caffe Nero, Trainline, American Golf, and The Officers<br />

Club and more new partnerships to announce in the coming<br />

months.<br />

www.karrot.co.uk<br />

Sell yourself<br />

Recruiters and estate agents share a reputation. They’ve<br />

wedged themselves into life like metaphorical kidney stones.<br />

It’s always a pleasant surprise to find one you’d want to see<br />

again.<br />

Enrique de Montreuil is a recruitment consultant without a twist.<br />

“It’s all about the person you are. Before even looking at your<br />

CV or your credentials, I’d sit down and have a chat with you.<br />

Having the right skills for the job is only part of getting it, it’s<br />

very important that personalities match.<br />

Recruiters can just get a bunch of CVs and send them out as<br />

they are, without meeting an applicant. That’s no way to create<br />

working relationship. It’s treating applicants like betting slips<br />

and playing the numbers game. The only way to make a real<br />

connection between an applicant and a potential employer is<br />

to treat both as they are, human beings.”<br />

So if you fancy a conversation with a real person about<br />

recruitment drop Enrique de Montreuil a line.<br />

Enrique@48digital.co.uk.<br />

9

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