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ARTS ORGANIZATIONS DOWNTOWN ALLENTOWN ARTS GROUP 7 Allentown arts organizations, including the Allentown Art Museum of the Lehigh Valley, joined #GivingTuesday to raise public awareness about their organizations and highlight the unique strengths and offerings of each partner. The group founded a shared platform to engage donors and educate them about each participating arts organization. HOUSTON GRAND OPERA The Houston Grand Opera created special video messages from performing artists, polls, and incentives (including matching gifts and backstage tours) to encourage donations. Their campaign name #AllInForHGO helped them on #GivingTuesday raise more than $235,000 for programs. THE ARTS COMMISSION IN TOLEDO, OH 2014 was the Arts Commission’s third #GivingTuesday. Their goal was to raise $5,000 as part of a larger year-end campaign goal of $25,500, with funds going toward hiring area youth for the 21st season of their Young Artists at Work (YAAW) program, a six-week paid summer apprenticeship for local teens fostering job skills and an intense exposure to the arts. Their #GivingTuesday campaign raised $1,000-$2,000 more than their original goal—and helped them have a strong kick off to their end-of-the-year campaign. THE JOHN PAUL GETTY MUSEUM The John Paul Getty Museum transformed into a food drop-off center on #GivingTuesday by inviting visitors to donate items of non-perishable food at the Visitor Center. Getty staff collected donations, sorted and weighed them, and made sure they were delivered to the Westside Food Bank. The Getty then matched food donations pound for pound to have a greater impact. THE METROPOLITAN MUSEUM OF ART The Metropolitan Museum of Art secured and met a $500,000 matching grant from their trustees to make #GivingTuesday the start of their end-of-year campaign. THE PHILADELPHIA ORCHESTRA The Philadelphia Orchestra performed a free public concert for #GivingTuesday to celebrate local generosity and the holiday giving season. CASE STUDIES
CORPORATE PARTNERS ANTHROPOLOGIE Anthropologie, the women’s retail store, organized a corporate volunteering event in Philadelphia to show their corporate #philanthropie. The company also produced a video which they shared in the months after #GivingTuesday to celebrate their staff’s generosity. BANK OF AMERICA Bank of America organized a campaign to support (RED) in the fight to end AIDS by doubling each donation made on #GivingTuesday to the US Fund for the Global Fund, up to $2,000,000. This was part of the company’s $6,000,000 pledge to fund the prevention and treatment of HIV/AIDS. BITCOIN The Bitcoin Foundation and the BitGive Foundation encouraged their community members to give microdonations to organizations that accept Bitcoin in 2014. Bitcoin saw record-breaking on-blockchain transactions on #GivingTuesday, an all-time high for Bitcoin. CVS HEALTH For the second year, CVS Health recognized its colleagues’ spirit of volunteerism by inviting employee volunteers to nominate a charity in their local communities for a grant from the CVS Health Foundation. In response to the overwhelming success of the 2013 #GivingTuesday campaign, in 2014, the foundation more than doubled its commitment and awarded a total of $100,000 to 50 organizations nationwide. DICK’S SPORTING GOODS Dick’s Sporting Goods donated 100 basketball hoops to communities around the country. The campaign launched with a big event at a Cleveland school, where Cleveland Cavalier star Kevin Love joined DICK’s staff and local youth to install new basketball hoops. EBAY eBay launched a #GivingTuesday sweepstakes to connect consumers to their favorite nonprofits from #GivingTuesday through December 31. In addition, eBay awarded three grants totaling $50,000 to the nonprofit organizations who drove the most favorites on eBay during the sweepstakes. H&M Retailer H&M paid it forward on #GivingTuesday by donating $7.5 Million of new apparel to help dress people in need during the holiday season. H&M also encouraged shoppers to give back through a customer register donation drive. HOME DEPOT FOUNDATION Home Depot Foundation launched a month-long campaign on #GivingTuesday that invited people to tweet using the hashtag #DoingMore4Vets to support US veterans. From December 2 - December 31, the Foundation donated $1 for each re-tweet to four of their nonprofit partners up to $400,000 total or $100,000 per organization. HOME GOODS Home Goods designed and sold a limited edition water globe and donated 50% of each purchase to St. Jude. HSBC HSBC helped spread the word about #GivingTuesday by placing the #GivingTuesday logo on the company’s nationwide ATM system, encouraging their clients to participate in the movement. HYATT HOTELS Hyatt Hotels participated in their first #GivingTuesday in 2014 by encouraging its hotels to identify local charities in their communities that truly make a difference. Hyatt awarded 31 local grants in cities across the globe. CASE STUDIES
Page 1 and 2: TOOLKIT
Page 3 and 4: THANKS FOR JOINING #GIVINGTUESDAY!
Page 5 and 6: SAMPLE OUTREACH EMAIL The following
Page 7 and 8: SAMPLE PRESS RELEASE Contact: [CONT
Page 9: CASE STUDIES
Page 13 and 14: GIVING PLATFORMS BLACKBAUD Blackbau
Page 15 and 16: ROAD TO HOPE FUND Road to Hope Fund
Page 17 and 18: SCHOOLS & UNIVERSITIES NIGHTINGALE-
Page 19 and 20: FREQUENTLY ASKED QUESTIONS WHEN IS
Page 21 and 22: IDEAS & EXAMPLES
Page 23 and 24: IDEAS FOR NONPROFITS • Get creati
Page 25 and 26: IDEAS FOR RELIGOUS ORGANIZATIONS Di
Page 27: To learn more contact Info@GivingTu

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