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RELIGIOUS ORGANIZATIONS BAPTIST PEACE FELLOWSHIP OF NORTH AMERICA Baptist Peace Fellowship of North America (BPFNA) created the Colour the Dove! campaign to run from October 1 through #GivingTuesday with the goal of raising $25,000. The campaign started with a blank outline of the usually colorful logo, and as people donated they helped restore the logo to its bright colors. CATHOLIC RELIEF SERVICES Catholic Relief Services organized a global fundraising campaign and received over $149,000 on #GivingTuesday alone to support the organization’s work in 93 countries. JEWISH FEDERATION OF GREATER METROWEST NJ Jewish Federation of Greater MetroWest NJ brought together 370 adults and children and 48 community partners, including schools, synagogues, and Jewish organizations, on #GivingTuesday to braid and bake 800 challahs (loaves of bread consumed on the Jewish Sabbath) for local residents in need. UNITED METHODIST CHURCH In 2013, the United Methodist Church organized a global campaign that raised over $6.5 Million for the church’s Advance Projects. Building on this success, in 2014, the General Board of Global Ministries, the mission sending agency of The United Methodist Church, provided a $1 million matching grant to help raise more than $3 Million on GivingTuesday 2014. The Church also created toolkits, graphics, logos and other materials for branches around the world to download and lead their own #GivingTuesday campaigns. WORLD VISION The Christian humanitarian agency World Vision partnered with Thirty-One Gifts, a direct sales company that focuses on personalized handbags and accessories, to double the impact of donors on #GivingTuesday. For every donation made to World Vision on #GivingTuesday, Thirty-One Gifts donated a Hope Kit (up to 3,100) filled with essential supplies such as a toothbrush, shampoo, hairbrush and soap to help a woman or girl in need in the U.S. get back on her feet. LUTHERAN SERVICES IN AMERICA In 2014, Lutheran Services in America (LSA) launched the LSA 20-500 Fund, LSA’s first threeyear fundraising campaign commemorating LSA’s 20th anniversary and the 500th anniversary of the Reformation. For #GivingTuesday, LSA partnered with the Thrivent Financial and the Thrivent Financial Foundation to match individual donations to the LSA 20-500 Fund, dollar for dollar, for the first $25,000. THE PRESBYTERIAN CHURCH The Presbyterian Church (USA), through the Presbyterian Foundation, publically endorsed #GivingTuesday and encouraged members to give to charities and causes that are meaningful to them. CASE STUDIES
SCHOOLS & UNIVERSITIES NIGHTINGALE- BAMFORD SCHOOL The Nightingale- Bamford School in New York created a Guide to Giving: Philanthropy Lessons in Preparation for #GivingTuesday to provide K- 12 teachers around the country with a curriculum to teach students about philanthropy and leadership. The nine lessons explore why people give, how to find a cause, how to raise awareness and fundraise, and how to celebrate generosity. The curriculum was available to download for free on #GivingTuesday’s website. SETON HALL UNIVERSITY 2014 was Seton Hall University’s first #GivingTuesday. The school received a $100,000 pledge from an anonymous donor, which they leveraged as a 1:1 match and as motivation to attract 1,000 donors by midnight of #GivingTuesday. In the two weeks following this announcement, over 1,060 donors gave more than $415,000 to the university, which is more than double the amount raised during comparable periods in the past. In response to this success, the same anonymous donor announced a second $50,000 challenge on #GivingTuesday for the Seton Hall community to raise through December 31. ST. JEAN THE BAPTISTE HIGH SCHOOL St. Jean the Baptiste High School in New York celebrated their 85th anniversary by launching the “85 Acts of Kindness” campaign on #GivingTuesday, which asked students in each homeroom class to perform a combined 85 acts of kindness by May 2016, and to post photos of their works to Instagram, Twitter and Facebook with the hashtag #85KindActs. UNIVERSITY OF MICHIGAN University of Michigan organized #GivingBlueDay, the university’s first ever 24- hour online giving campaign. The university had the goal of $1 Million and reached out to alumni and students to raise awareness and drive donations. On #GivingTuesday, #GivingBlueDay helped the university raise over $3.2 Million for university programs. UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE University of North Carolina at Charlotte asked students and faculty to write holiday cards for troops. The school was founded in 1946 to serve the needs of veterans returning home from WWII, so this project had a special meaning to the faculty, staff and students. Over 900 cards were created and sent to troops during the holidays. CASE STUDIES
Page 1 and 2: TOOLKIT
Page 3 and 4: THANKS FOR JOINING #GIVINGTUESDAY!
Page 5 and 6: SAMPLE OUTREACH EMAIL The following
Page 7 and 8: SAMPLE PRESS RELEASE Contact: [CONT
Page 9 and 10: CASE STUDIES
Page 11 and 12: CORPORATE PARTNERS ANTHROPOLOGIE An
Page 13 and 14: GIVING PLATFORMS BLACKBAUD Blackbau
Page 15: ROAD TO HOPE FUND Road to Hope Fund
Page 19 and 20: FREQUENTLY ASKED QUESTIONS WHEN IS
Page 21 and 22: IDEAS & EXAMPLES
Page 23 and 24: IDEAS FOR NONPROFITS • Get creati
Page 25 and 26: IDEAS FOR RELIGOUS ORGANIZATIONS Di
Page 27: To learn more contact Info@GivingTu

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