TOOLKIT

JOHNSON’S BABY
JOHNSON’S BABY launched More Hands, More
Hearts in the US and the UK with Jennifer
Hudson and Save the Children. The program
donated essential resources, including JOHNSON’S
BABY care kits and a special grant to help moms
ensure their babies thrive.
RYDER SYSTEM, INC.
Ryder System, Inc., a leader in commercial fleet
management and supply chain solutions, invited
employees to volunteer on #GivingTuesday to
local charities of their choice. 220 employees
participated from 29 Ryder commercial rental
locations across the country.
VISA
On #GivingTuesday 2014, Visa donated $15 to
the American Red Cross each time a donation
was made using Visa Checkout (up to a total of
$250,000).
WALGREENS
Walgreens matched every pneumonia vaccine
administered at Walgreens pharmacies between
Black Friday and #GivingTuesday to the UN
Foundation’s Shot@Life campaign, up to $25,000.
SALESFORCE.COM
Salesforce.com launched Pledge 1%, a movement
that encourages and challenges companies to
pledge 1% of equity, product, and employee time
for their communities. The program kicked-off on
#GivingTuesday 2014 with the goal to secure 500
pledges by #GivingTuesday 2015.
SOUTHWEST AIRLINES
Southwest Airlines donated a total of $25,000
to 10 charitable partners and featured these
organizations on the company’s Twitter account on
#GivingTuesday. The airline also highlighted these
charities in their NUTS About Southwest blog.
TOYS ‘R’ US
Toys ‘R’ Us partnered with the MarineToys for Tots
Foundation to help bring Christmas joy to some
of the 14.7 million U.S. children living in poverty.
Through a new #PlayItForward Challenge, Toys
‘R’ Us asked customers and supporters to take a
“selfie” while donating a toy in any Toys ‘R’ Us store
across the country. For every selfie shared using
#PlayItForward, Toys ‘R’ Us donated an additional
toy to Toys for Tots (or the equivalent cash value up
to $150,000). On #GivingTuesday Toys ‘R’ Us gave
even more by tripling donations to Toys for Tots.
CASE STUDIES