TOOLKIT

NONPROFIT
BIG BROTHERS BIG SISTERS OF
SOUTHWEST WASHINGTON
Big Brothers Big Sisters of Southwest Washington
launched their first-ever BIG Bail Out on
#GivingTuesday by locking Thurston County Sheriff
John Snaza, his twin brother and neighboring Lewis
County Sheriff Rob Snaza, in a cell at the local mall
and asking the community to donate to bail them
out. The minimum posted bail was $20,000.
CENTER FOR NONPROFIT LEADERSHIP
The Center for Nonprofit Leadership launched
Western Nevada County’s first annual
#GivingTuesday Nonprofit Wish List, which was
a full 2 page ad across the center fold of the local
paper that included a logo, brief description and
‘wish list’ of possible donation amounts for over 50
local nonprofits.
DRESS FOR SUCCESS AND FERGIE
FOOTWEAR
Dress for Success and Fergie Footwear teamed
up once again in 2014 to turn #GivingTuesday
into #GivingShoesDay to encourage women to
donate their professional women’s shoes to their
closest Dress for Success affiliate to help get the
disadvantaged women of their communities back to
work. The top 10 individual shoe donors throughout
the world received a complimentary pair of limited
holiday-edition Raegan heels from Fergie Footwear,
and the brand also donated a gift of new shoes to
the three Dress for Success affiliates that collected
the most total shoe donations. Over 70 Dress for
Success branches participated.
BIG BROTHERS BIG SISTERS OF
EAST TENNESSEE
Big Brothers Big Sisters of East Tennessee,
Knoxville Leadership Foundation and Emerald
Youth Foundation collaborated to create
#GiveTuesKnox to build on awareness and funds
for local at-risk urban youth programs.
MICHAEL J. FOX FOUNDATION
Michael J. Fox Foundation received a $100,000
matching grant from a long-time supporter of the
foundation to leverage on #GivingTuesday. The
Foundation built on its success with the #UNselfie
in 2013 to engage donors in sharing why they give.
Altogether, the Foundation raised $348,201 on
#GivingTuesday in addition to the $100,000 match.
They also shared 107 #UNselfies and received over
5,000 word of mouth endorsements supporting the
Foundation on social media.
PANTHERA
A generous group of donors at Panthera assembled
a challenge pool of $320,000 to raise more
than $640,000 in one day to support Panthera’s
Conservation and Education Programs to protect
tigers, lions, jaguars, snow leopards, cheetahs,
cougars and leopards around the globe.
PDS SERVE FOUNDATION
PDS Serve Foundation, which provides free
dentistry to communities in need, created the Give
Up Your Coffee Challenge, which asked people
around the world to donate $5 instead of making
their daily coffee run.
CASE STUDIES