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Volunteer • Volunteer at a charity or organize a larger team volunteer event with your friends, staff, and neighbors. • Donate pro bono hours to help charities in need of your skills. • Organize a donation drive for people to donate goods, clothing, and other items for people in need. Collaborate • Partner with local organizations to give a donation (money, goods, or services) to nonprofits. • Ask organizations to work together to build a local #GivingTuesday movement. In 2014, over 40 cities and states led their own #GivingTuesday movement to benefit local nonprofits. • Create a #GivingTuesday product to sell during Black Friday and Cyber Monday and donate proceeds to a partnering charity on #GivingTuesday. • Get your local government officials to proclaim December 1, 2015 #GivingTuesday in your city or town. Make this a big press moment and bring the community together to celebrate generosity. Get Social • Activate your social media constituency (or open a new social media account) to talk about giving. • Celebrate community heroes and service leaders on social media and with your local press. • Email your community to educate them about #GivingTuesday and invite them to give. • Share photos from past campaigns or volunteer events to teach your followers about how you serve the community. Remember to use the hashtag #GivingTuesday! • Create a #GivingTuesday video with your family, community, or staff. Share on YouTube and social media using the hashtag #GivingTuesday. • Brand your personal and organizational social media accounts with #GivingTuesday graphics and be an ambassador for the movement. • Partner with organizations or sponsors to do a social media fundraising campaign, where a certain amount is donated per re-tweet, like, or post. Give More #GivingTuesday is so much more than one day in December. Pledge to do more the following year. For instance, you can give a certain amount every month to a charity, pledge to volunteer every month, or launch a payroll giving program to continue to give back after December. SOCIAL MEDIA TIPS Social media is key to making sure that the #GivingTuesday message grows and reaches new audiences. It’s also one of the best ways to celebrate giving and to share your organization’s story, mission, and values. Remember to use the hashtag #GivingTuesday on social media when talking about your campaign. We want to hear your story and for your followers and network to join the conversation. You can also tag us @GivingTues or #GivingTuesday on Facebook and we will retweet or promote your messages. Please refer to our Social Media Toolkit for more tips and ideas for social media. Some sample messages include: • Twitter: “Help kick-off the giving season & make a difference this 12/1 by joining #GivingTuesday @GivingTues” • Facebook: “Join the worldwide #GivingTuesday movement and help redefine the giving spirit this holiday season! Visit www.givingtuesday.org to learn how you can make a difference.” • Instagram: Post your #UNselfie, or a photo of yourself giving back, or create a short video about why you give. Remember to use the hashtag #GivingTuesday and visit www.givingtuesday.org to learn more. • LinkedIn: Post a blog sharing how you serve the community. 2015 COMMUNICATIONS <strong>TOOLKIT</strong>
SAMPLE OUTREACH EMAIL The following email offers ideas and language you can use as part of your outreach for #GivingTuesday. This can be sent to Board members, staff, donors, and other community partners to get them involved in your campaign. Feel free to copy, paste, or adjust as you see fit for your organization. Dear __________, This year, on Tuesday, December 1, 2015, [ORGANIZATION NAME] are participating in #GivingTuesday, a global day dedicated to giving. Last year, more than 30,000 organizations in 68 countries came together to celebrate #GivingTuesday. Since its founding in 2012, #GivingTuesday has inspired giving around the world, resulting in greater donations, volunteer hours, and activities that bring about real change in communities. We invite you to join the movement and to help get out the give this December 1. Some ideas include: 1. Get your workplace and local government officials, nonprofits, and small businesses involved in #GivingTuesday. Encourage them to officially sign up as partners on the website (www.givingtuesday.org) and to organize a campaign that promotes a cause or charity that is meaningful to them. 2. Help spread the word about #GivingTuesday. Join the email list by visiting www.givingtuesday.org/join to receive updates, event invitations, and the latest graphics and tools to share on your social channels. 3. Use the hashtag #GivingTuesday to talk about charity and the causes and organizations you support. 4. Localize #GivingTuesday for your town, city, or state. Many organizations have come together to build local #GivingTuesday campaigns in their neighborhoods. Reach out to other organizations to see how together, you can have a greater impact this December 1. There are many ways to get involved in #GivingTuesday. We encourage you to join the movement and visit www.givingtuesday.org to learn more about how you can make a difference. Thanks, [NAME] [ORGANIZATION NAME] 2015 COMMUNICATIONS <strong>TOOLKIT</strong>
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Page 3: THANKS FOR JOINING #GIVINGTUESDAY!
Page 7 and 8: SAMPLE PRESS RELEASE Contact: [CONT
Page 9 and 10: CASE STUDIES
Page 11 and 12: CORPORATE PARTNERS ANTHROPOLOGIE An
Page 13 and 14: GIVING PLATFORMS BLACKBAUD Blackbau
Page 15 and 16: ROAD TO HOPE FUND Road to Hope Fund
Page 17 and 18: SCHOOLS & UNIVERSITIES NIGHTINGALE-
Page 19 and 20: FREQUENTLY ASKED QUESTIONS WHEN IS
Page 21 and 22: IDEAS & EXAMPLES
Page 23 and 24: IDEAS FOR NONPROFITS • Get creati
Page 25 and 26: IDEAS FOR RELIGOUS ORGANIZATIONS Di
Page 27: To learn more contact Info@GivingTu

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