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2015 COMMUNICATIONS TIMELINE Use this timeline to build your marketing plan and to send us your stories so we can feature them in our press releases. July-August • June 1 – Six months to go! Press release with initial plans, partner highlights and past years’ successes, if applicable. September • September 8 – Fall launch press release with new partner updates, planned events and goals. October • Focus on helping organizations pitch local press. • Encourage partners and organizations to submit op-ed pieces to local press and blogs on the power of giving. • Secure larger media partnerships. November • Build the drumbeat for #GivingTuesday with stories and highlights all month long. • November 3 – One month to go! Big partner announcement and telling the #GivingTuesday story. • November 17 – Two weeks to go! Celebrity campaigns and the global movement. • November 24 – One week left – events and stories that celebrate generosity. December • December 1, #GivingTuesday • December 2, 2015 – Report in results and impactful giving stories. Wrap up press release. 2015 COMMUNICATIONS <strong>TOOLKIT</strong>
SAMPLE PRESS RELEASE Contact: [CONTACT NAME] [CONTACT ORGANIZATION] [PHONE] [EMAIL] [INSERT ORGANIZATION NAME] Joins the Global #GivingTuesday Movement Pledges to [INSERT CAMPAIGN DETAILS] [INSERT LOCATION] [INSERT DATELINE] – [INSERT ORGANIZATION NAME] has joined #GivingTuesday, a global day of giving that harnesses the collective power of individuals, communities and organizations to encourage philanthropy and to celebrate generosity worldwide. INSERT ACTUAL PROJECT/DONATION PLATFORM HERE. Occurring this year on December 1, #GivingTuesday is held annually on the Tuesday after Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday to kick-off the holiday giving season and inspire people to collaborate in improving their local communities and to give back in impactful ways to the charities and causes they support. [MORE DETAILED INFORMATION ON WHY YOUR ORGANIZATION JOINED #GIVINGTUESDAY AND DETAILS OF YOUR #GIVINGTUESDAY INITIATIVE INCLUDING GOALS, PARTNERS AND PAST #GIVINGTUESDAY SUCCESS, IF APPLICABLE] [INSERT QUOTE FROM PARTNER ORG. SPOKESPERSON] 92Y − a cultural center in New York City that, since 1874, has been bringing people together around its core values of community service and giving back − conceptualized #GivingTuesday as a new way of linking individuals and causes to strengthen communities and encourage giving. In 2014, the third year of the movement, #GivingTuesday brought together 30,000 partners in 68 countries and registered 32.7 million impressions on Twitter, with its eponymous hashtag mentioned 698,600 times. Since 2012, online giving on the Tuesday after Thanksgiving has increased more than four-fold, based on findings by Blackbaud and the Indiana University’s Lilly Family School of Philanthropy, produced in partnership with the Case Foundation. “We have been incredibly inspired by the generosity in time, efforts and ideas that have brought our concept for a worldwide movement into reality,” said Henry Timms, founder of #GivingTuesday and executive director of 92Y. “As we embark on our fourth year of #GivingTuesday, we are encouraged by the early response from partners eager to continue making an impact in this global conversation.” Those who are interested in joining [INSERT ORGANIZATION NAME]’s #GivingTuesday initiative can visit [INSERT SPECIFIC #GIVINGTUESDAY LANDING PAGE ADDRESS IF AVAILABLE]. For more details about the #GivingTuesday movement, visit the #GivingTuesday website (www.givingtuesday.org), Facebook page (https://www.facebook.com/GivingTuesday) or follow @GivingTues and the #GivingTuesday hashtag on Twitter. About [INSERT ORGANIZATION NAME] [INSERT ORGANIZATION BOILER PLATE] 2015 COMMUNICATIONS <strong>TOOLKIT</strong>
Page 1 and 2: TOOLKIT
Page 3 and 4: THANKS FOR JOINING #GIVINGTUESDAY!
Page 5: SAMPLE OUTREACH EMAIL The following
Page 9 and 10: CASE STUDIES
Page 11 and 12: CORPORATE PARTNERS ANTHROPOLOGIE An
Page 13 and 14: GIVING PLATFORMS BLACKBAUD Blackbau
Page 15 and 16: ROAD TO HOPE FUND Road to Hope Fund
Page 17 and 18: SCHOOLS & UNIVERSITIES NIGHTINGALE-
Page 19 and 20: FREQUENTLY ASKED QUESTIONS WHEN IS
Page 21 and 22: IDEAS & EXAMPLES
Page 23 and 24: IDEAS FOR NONPROFITS • Get creati
Page 25 and 26: IDEAS FOR RELIGOUS ORGANIZATIONS Di
Page 27: To learn more contact Info@GivingTu

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