Berlin to go, english edition 1/2015
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NEWS TO GO<br />
Investment boost for industry<br />
Companies are investing more than ever in <strong>Berlin</strong>: This is firmed by the 2014 balance sheet of <strong>Berlin</strong> Partner for Bu-<br />
consiness<br />
and Technology. <strong>Berlin</strong> Partner gave support <strong>to</strong> a <strong>to</strong>tal<br />
of 234 projects that will generate 5,670 new jobs over the next<br />
three years, with capital expenditure <strong>to</strong>talling 579 million euros.<br />
With an increase of around 200 million euros compared<br />
<strong>to</strong> 2013, the <strong>to</strong>tal volume of investment exceeds all previous<br />
records. Taking in<strong>to</strong> consideration investments across all clusters<br />
and industries, 4 out of every 5 euros from projects supported<br />
by <strong>Berlin</strong> Partner flow in<strong>to</strong> industry – a <strong>to</strong>tal of around<br />
480 million euros.<br />
<strong>Berlin</strong> industry rocks<br />
Just how diverse, modern and innovative <strong>Berlin</strong>’s manufacturing<br />
sec<strong>to</strong>r actually is can be seen in a series of animated<br />
films made for the “be <strong>Berlin</strong>” industry campaign,<br />
produced in cooperation with 15 industrial companies in<br />
<strong>Berlin</strong>. Each of the short animated films is dedicated <strong>to</strong> one<br />
of the campaign’s partner companies. The background music<br />
for each of the spots is a cus<strong>to</strong>mized remix of the song<br />
“<strong>Berlin</strong>” by the <strong>Berlin</strong>-based band Bollmer. The 15 remixes<br />
were created in cooperation with Universal Music and in<br />
close collaboration with 15 musicians and labels. All the<br />
animated films can be found at www.berlindustrie.de.<br />
Bombardier Transportation<br />
pho<strong>to</strong>s: lily - Fo<strong>to</strong>lia.com; iS<strong>to</strong>ck/johnbloor; berlinindustrie.de<br />
Platform for innovation<br />
The <strong>go</strong>al of the new collaborative platform marktreif.berlin,<br />
developed by <strong>Berlin</strong> Partner for Business and Technology,<br />
Handwerkskammer <strong>Berlin</strong> and the IHK <strong>Berlin</strong>, is <strong>to</strong> create<br />
digital networks between science and industry. The portal<br />
is devided in<strong>to</strong> twelve areas of innovation, each highlighting<br />
projects being conducted by companies and research institutions<br />
that are in need of partners – ranging from theses<br />
<strong>to</strong> large-scale research projects. The purpose is <strong>to</strong> provide<br />
small and medium-sized companies in particular with a<br />
platform <strong>to</strong> describe their work. It also aims at promoting<br />
application orientation in research by making it easier for<br />
research institutes <strong>to</strong> find commercial partners.<br />
LASERLINE Druckzentrum<br />
Jonas & Redmann<br />
BERLIN TO GO 9
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