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A Visual Guide To Achieving LinkedIn Profile Perfection in 7 Steps

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How <strong>To</strong> Outreach for<br />

<strong>L<strong>in</strong>kedIn</strong> Recommendations<br />

3Recommendations add more credibility to your experience and work history.<br />

For ongo<strong>in</strong>g network development, a solid comb<strong>in</strong>ation of recommendations and skill<br />

endorsements can go a long way to successful <strong>in</strong>teractions. Below we have outl<strong>in</strong>ed the<br />

key stages to obta<strong>in</strong><strong>in</strong>g quality recommendations from your past and present clients,<br />

colleagues and employers.<br />

Recommendations<br />

Endorsements<br />

Written by other members,<br />

recommendations are ways to<br />

market your company as well as<br />

<strong>in</strong>vite advocacy.<br />

Less specific, endorsements are<br />

softer signals of advocacy.<br />

Seen as a high quality trust signal<br />

from both <strong>L<strong>in</strong>kedIn</strong> and to your<br />

profile viewers.<br />

While still important regard<strong>in</strong>g<br />

<strong>L<strong>in</strong>kedIn</strong> algorithms, endorsements<br />

are not as credible or<br />

well-sought as written<br />

recommendations.<br />

Recommendations<br />

Recommendations are written by other <strong>L<strong>in</strong>kedIn</strong><br />

members as a way to recognize or applaud<br />

a bus<strong>in</strong>ess partner or colleague. Secure some<br />

from a list of your most important and notable<br />

past colleagues and employers to add more<br />

credibility to your profile.<br />

Aim for between 5 to 10 recommendations.<br />

<strong>L<strong>in</strong>kedIn</strong> will display the two most recent<br />

recommendations received. ( See example visual below )<br />

Get up to two<br />

recommendations for<br />

each of your most important<br />

former positions.

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