campaigns (1)

client background
history
I Am RVA is a non-profit organization that was started in 2015 by Dr. Scott Keel. The
founder and president got the idea while traveling abroad in Vienna. Keel observed
the bicycle culture of the city and noticed many cyclists wearing the same helmet and
soon learned it was a fundraising campaign from the Kunsthistorisches Museum.
Keel then began I Am RVA in Richmond, Virginia with the goal to unite the city and
promote bicycle safety all through a unique bicycle helmet. The purpose of the
chrome helmet is to reflect the city and community of each of the cyclists who wears
it. According to I Am RVA’s official website, “Our helmet is unique to
Richmond, serving as a visually compelling symbol of unifying symbol the public will
associates with our vibrant community.”
The organization website officially launched on March 13, 2015. The organization
itself launched on May 28, 2015. On August 27, 2015, I Am RVA held a kickoff party
to mark the official start of helmet sells.
organizational structure
I Am RVA is run by a board of directors under the leadership of Dr. Scott Keel. According
to the website, “I Am RVA is comprised of professionals from many different walks
of life. They are dedicated to the vision that I Am RVA sets forth and work purely on
a volunteer basis.” The board of director is made up of 9 professionals are business
owners, account managers, budget analysts, doctors, engineers, realtors, and
journalists.
client product and services
The organization currently offers two different products - the I Am RVA chrome
helmet and the 2015 I Am RVA biking cap. The helmet’s cost $50 and the cap can be
bought for $10. Right now, the money from the helmet sells goes to the organization.
In the future the organization will be donating a portion of each helmet sale to the
non-profit of the buyer’s choice.
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