campaigns (1)

More documents

Recommendations

Info

I Am RVA was also mentioned in September in an article titled, “Shopping & dining event Pop Up Revolution opens Saturday,” written by Heather Sullivan. “Pello Bikes will show bikes for kids, and I Am RVA says it will raise money for a brain trauma charity through sales of their specially made, reflective helmets. “It’s a mirror chrome helmet designed to reflect you because you are where you surround yourself, and who you surround yourself with,” Dr. Scott Keel, pediatrician and analysis According to Joe Garecht, author of “3 Ways to Get More Press Coverage for Your Nonprofit,” says an organization must stay in regular contact with reporters, position your staff as topic experts, and take advantage of online reporters’ website to make yourself available (Garecht, 2013). I Am RVA has to target their audience and the media to be visible to their audience, donors, and the Richmond Community. additional findings Followers, donors and prospective clients may be confused by the domain iamrva. com/. Most nonprofit organizations use “.org”, specifying they are an organization receiving monetary or in-kind donations to charities or public/ private services. This also helps to protect the brand of I Am RVA being a nonprofit and leaving users feeling confident about the organization they are involved with (Curry, 2015). This article encourages nonprofit organizations to register their domain names to protect their brands. Registering also ensures validation for your organization and website. Engagement on the website is also hindered through slow transitions, unneeded source tabs, and donor recognition being low. Merchandise and pictures are also not properly labeled, and website traffic. 26
social, political, and economic context As a new nonprofit, it is important for I Am RVA to analyze the current environment surrounding bicyclists and bicycle safety efforts here in Richmond. The following are findings on the social, political, and economic factors that may have an effect on the organization. Additional information that may not have any positive or negative effect on I Am RVA, but is still important to make note of and, can be found at the end of this section. i am rva opportunities need and want for bicycle safety and education In 2011, the Science Museum of Virginia held an event in which bicycling advocates spoke out on making Richmond a safer area for bicyclists (WILLIAMS, 2011). The speaker, Tim Miller, explained how the community could make Richmond more bike friendly. The event had over 150 attendees. Also in 2011, a resolution to support bicycle safety and road sharing was adopted by The Board of Supervisors who said, “It is important to raise public awareness of the many benefits of bicycling, to promote bicycle safety, and to encourage bicycle riding through organized activities. Bicyclists and motorists have the same rights and duties, and the law governing traffic regulation apply equally to both.” (Silverstri, 2012). According to The Richmond Times Dispatch, “The Sheriff’s Office has always recognized the need to meet with and educate cyclists of all ages from preschoolers to adults, in order to promote safe cycling in the country. (Silverstri, 2012). This shows that people are aware that there is a problem with safety and many people want that to change, this puts I Am RVA in the position to promote bicycle safety and use of safety gear. This current environment of Richmonders wanting change shows that there is a need for I Am RVA and their efforts. 27
Page 1 and 2: I AM RVA RESEARCH | FALL 2015
Page 3 and 4: executive summaries
Page 5 and 6: industry research Many non-profits
Page 7 and 8: safety If respondents answered that
Page 9 and 10: interviews Our research group was t
Page 11 and 12: Interviewees believe the best optio
Page 13 and 14: secondary research
Page 15 and 16: size and scope Again, I Am RVA is r
Page 17 and 18: Sarah Knapton, a science reporter f
Page 19 and 20: legislators Cycling related legisla
Page 21 and 22: Universities breed 20-minute neighb
Page 23 and 24: There are already numerous resource
Page 25 and 26: I Am RVA is primarily engaged with
Page 27 and 28: twitter I Am RVA has 65 followers o
Page 29: The Nonprofit Website Project Handb
Page 33 and 34: The Science Museum of Virginia had
Page 35 and 36: motorists opinion of cyclists Time
Page 37 and 38: industry research The Richmond area
Page 39 and 40: “two way street” An Ad Campaign
Page 41 and 42: competition and similar organizatio
Page 43 and 44: helmets-r-us Helmets-R-US would ser
Page 45 and 46: method We chose to distribute a sur
Page 47 and 48: Question 3: Are you a cyclist? Resu
Page 49 and 50: Question 7: For what purposes do yo
Page 51 and 52: Question 11: Have you ever been ser
Page 53 and 54: Question 15: How do you get your ne
Page 55 and 56: Question 19: Have you ever heard of
Page 57 and 58: Question 23: What is your annual ho
Page 59 and 60: interviews 57
Page 61 and 62: Question 2: What are your suggestio
Page 63 and 64: Question 10: In what ways could I A
Page 65 and 66: method Our primary research method
Page 67 and 68: promises of helmet wearing are stro
Page 69 and 70: 5 Reasons to Ride Bikes on Campus.
Page 71 and 72: LaMotte, Peter and LEVICK. How Not
Page 73: Vassar, J. (2014, August 16) Bicycl

campaigns (1)

Create successful ePaper yourself

Delete template?

Save as template?