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They have several active social media accounts including Facebook and Twitter that<br />
they keep updated weekly. They promote their events through their main website<br />
page which connects to the Sports Backers main sight as well as through social media<br />
and articles in local papers such as The Richmond Times Dispatch. I Am RVA could<br />
take note of their active social media accounts and efforts of working with the local<br />
city government to enhance their efforts to make themselves well known.<br />
richmond cycling corps<br />
The focus of Richmond Cycling Corps (RCC) as said in their mission statement is to<br />
“reengineer the behavioral and developmental gaps that are prevalent among youth<br />
in public housing,” they do this though bicycling. Starting in 2010, RCC began to promoting<br />
bicycling with youth in Richmond. They now have several components to their<br />
nonprofit; RCC youth lab which teaches kids bicycle mechanics, Richmond Bicycle<br />
Studio which is a high-end studio for bike sales and classes, the Armstrong Bike Part<br />
which is the nation’s only inner city mountain bike park, Armstrong Cycling Team which<br />
is a cycling team of inner-city high school youth, and RCC Youth artist Series which<br />
gets kids to design and create bikes, t-shirts, and logos.<br />
Their notable success can be seen in their national recognition for the Armstrong<br />
Cycling Team. They are paired with several sponsors including Bon Secours, Dominion,<br />
and Virginia Credit Union. RCC recently hosted an event and the Virginia Museum of<br />
Fine Arts in partnership with ART 180 this event auctioned off several custom designed<br />
and painted bike frames and coincided with the UCI bike races in Richmond.<br />
RCC has seen a lot of success and has expanding their nonprofit work while still<br />
remaining in the Richmond area. They have a blog on their main website however it is<br />
not extremely active. Their social media is very active with updates several time each<br />
week on their Facebook page. They include a lot of images and articles when they are<br />
posting on social media. One of their recent posts showed some of the youth involved<br />
in their program leading team USA in the UCI bike race opening ceremony.<br />
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