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findings<br />

Question 1: Do you live in Richmond or its<br />

surrounding areas?<br />

We began by asking a qualifying question to assess whether or not survery participants<br />

lived in Richmond. Results showed that 96% of the participants lived in Richmond. The<br />

4% who did not, were thanked, then automatically exited from the remainer of the<br />

survery.<br />

Question 2: Do you own a bike?<br />

Our second question determined what percentage of our audience owned a bike. We<br />

found that only 25% of the participants did. Therefore, only a quarter of the<br />

respondents answered questions regarding their cycling habits. The highest rate of<br />

bike ownership occured in the 21 - 26 year old age range that also lived in The Fan.<br />

Within these demographics, respondents reported using their bike primarily for leisure<br />

and commuting purposes.<br />

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