campaigns (1)

This is a similar approach to I Am RVA’s and the founder has been able to express it
clearly to the media. According to the Sun Sentinel article, the organization raises
money “mostly through private donors” which fund 100 outfits, which are sold in the
local shops to benefit the local community (Miller). This creates a mutual benefit for
both the nonprofit and the store, initiating a necessary relationship
richmond cycling corps
The first organization to create a high school cycling team in the Richmond public
school system, at Armstrong High School. The nonprofit has been in Richmond for
5 years and hosted an event at the Virginia Museum of Fine Arts with the help of
ART180, called Legacy 2020.
The event consisted of “23 hand built Italian bicycle frames that have been placed in
the hands of Richmond’s art world to create an array of completely unique artifacts
available for perusal and auction” (RCC). Before the event the organization utilized
social media, specifically Instagram, to showcase one bike frame per week.
virginia bicycling corporation
The nonprofit has a larger scope and mission, which is to gain statewide attention by
promoting safety, changing policies and attitudes, and advocating cycling for transportation
(VBF). They work closely with other cycling advocacy organizations and government
organizations like the Virginia Department of Transportation (VDOT). The organization
works with individual cities and organizations in the community to achieve a
common goal. Working with other organizations and clearly expressing the goals of the
campaign in advertisements, like the example given, prove to reach more publics. The
city of Virginia Beach is advocating for bike safety by posting on their blog and having
the mayor make comments about the campaign
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