campaigns (1)

swimrva
Swim RVA “operates the Collegiate School Aquatics Center which is a state of the
art indoor aquatics center in Chesterfield County, Virginia whose mission is to provide
quality aquatic programs at affordable prices for children and families in the Richmond
area,” (Greater Richmond Aquatics Partnership).
Swim RVA provides swim lessons to make Richmond “drown proof.” This nonprofit
also hosted an event, 24 Hour Swim for RVA. This is a popular way to raise awareness,
funds, and sponsors. The organization also is focused on a healthy lifestyle, offering
yoga classes, summer camps for kids, and safety courses.
codeva
CodeVA is a nonprofit that is focused on educating the community on computer
science. They offer a course to teach kids coding in the event called Hour of Code
hosted at the Science Museum of Virginia in December. It is nationwide and has
connected the world through social media with the main coding organization, Code.org.
CodeVA has connected with local organizations with similar interests, like the VCU
School of Engineering and RichTech, but also has corporate sponsors. The nonprofit
uses social media and interacts with its partners and community events regularly to
reach more of the target audiences.
conclusion
The industry in Richmond is more focused on hosting events than creating products.
I Am RVA could engage a similar campaign to gain publicity for the event similar to
other nonprofits in the area. Many of the organization’s events are covered in local
publications and increases awareness for the cause and the organization’s mission.
Partnering with organizations that have property that already has regular admissions
and interest from the community.
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