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swot analysis<br />
strengths<br />
I Am RVA’s Board of Directors all have different backgrounds that can help promote<br />
their brand and cause.<br />
Despite having multiple cycling organizations in the Richmond area, I Am RVA<br />
has competitive advantage over these organizations. I Am RVA’s cause to start a<br />
movement with helmets is one-of-a-kind in this area.<br />
The product itself is unique and will create a strong visual presence to be used in<br />
promotions and campaigns, as well as being easily spread by word of mouth as well.<br />
With the founder’s experience in the medical field, this makes his company more<br />
attractive to potential partners, donors, and participants.<br />
Uses top-quality helmet manufacturer<br />
weaknesses<br />
I Am RVA has very low brand awareness among their target audience, which is cyclists<br />
within the Richmond community.<br />
The mission is not clearly communicated on their website, and the About Us page<br />
does not have a description of the organization.<br />
Although they may have a strong product, they need to differentiate their service from<br />
other similar companies.<br />
Voluntary board members, no full time employees.<br />
Price of helmet.<br />
Social media plan is nonexistent, and only one person creates actual content.<br />
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