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Of the survey respondents who do not wear helmets or sometimes wear helmets half<br />
have been in a bicycle accident, 83% of non-helmet wearers also do not read about<br />
bicycle safety<br />
Interviewees support the creation of a bicycling organization and the concept of<br />
supporting local charities<br />
Instagram, Facebook, and Twitter are the social platforms that were highly suggested<br />
for I Am RVA to use to reach their target audiences.<br />
Nonprofits that respondents mentioned donating to include Planned Parenthood,<br />
Special Olympics Virginia, HAND, HD Advisors, The Sierra Club, and Crossover Ministry<br />
59% of respondents age 21-26 own a Twitter account<br />
key publics<br />
The following key publics were determined after conducting thorough research on I<br />
Am RVA and the environment surrounding the bicycle community in Richmond.<br />
Cyclists (non-helmet wearers)<br />
Cyclists (helmet wearers)<br />
Third party advocates<br />
Non-Cyclists and Motorists<br />
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