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key publics<br />
In order to streamline our reach, we have determined there are four key publics on which<br />
I Am RVA needs to focus its efforts. The publics are as follows.<br />
Cyclists (non-helmet wearers). Non-helmet wearing cyclists are important to the goal<br />
because they are the public we need to stress helmet use.<br />
Cyclists (helmet wearers). Helmet wearing cyclists are important to the goal because<br />
they are the public that will quickly spread awareness by simply wearing their I Am RVA<br />
gear.<br />
Third Party Advocates. Third Party Advocates is a broad public, however, is important in<br />
education and influence in the Richmond community.<br />
Non-Cyclists & Motorists. Non-cyclists and motorists are an important key public<br />
because they directly affect the cycling community based off of their safety habits<br />
and knowledge.<br />
problem statement<br />
I Am RVA lacks awareness which makes it difficult to share their mission, product, and<br />
cycling safety awareness.<br />
goal<br />
To increase awareness and name recognition of I Am RVA in the local community.<br />
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