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evaluation<br />
The workshop tactic can be evaluated through attendance numbers as well as holding<br />
an entrance and exit “survey” for attendees to evaluate whether the objective has<br />
been met. Evaluating informational posters and infographics can be done through<br />
observing bicycle behavior or again holding a survey to question whether people have<br />
seen the posters and decide whether they were actually educated. Lastly the social<br />
media campaign can be evaluated using tools like SimplyMeasured, Hootsuite, or<br />
Facebook Analytics.<br />
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