S3 Magazine // Issue 36

There’s a palpable fear about the future of ‘custom’ using our bodies and our hands. With
the way the world is changing, is there going to be any respect & wonderment left for
‘custom’, or are we moving toward technological consumption, dependence, and ultimately,
slavery? Perhaps our only understanding of ‘custom’ is going to be the swiping
of a finger to add personalized apps. If there’s one thing that’s for certain - it’s that millennials
are a hard breed to understand. Millennials as a whole (or even more specifically
as a trend), seem more concerned with tablets than tinkering. Perfectly satisfied to Über,
rather than to own. Their source of legitimacy is based on digital popularity & trolling
skills, rather than hands-on mastery & creation. But, we can’t fault them for adapting to
this new world… because it’s the world that we created for them.
This is the Huge Moto Honda
CBR1000RR. It’s a bold new vision born
from technological advancement. Here,
software has replaced sweat. 3-D printing
has replaced welding. Precision
has replaced the ‘cut it till it fits’ vibe of
vintage builds and it fucking kills! Think
of the Huge Moto as a direct replacement
“RWB kit”, totally transforming
your sport bike… if your sport bike is a
Honda CBR1000 2008-present.
The means are a little different, but the
attitude is completely the same. And if
anything… this might evolve the custom
culture as we move into a new era.
Huge Moto founder, Bill Webb, created
this bike. He’s an industrial designer,
not a blacksmith, and he lives in San
Francisco, not Detroit. However, in that
artistic, densely populated area, with
no space, no garage, and just a handful
of algorithms… he was able to design,
print, and build this kit. It’s a glimpse of
what the future can bring.
It’s next level intelligent from a performance
perspective. So often in the
custom bike world, builders mutilate
the handing characteristics of a bike in
order to look like a badass. But the Huge
Moto goes, handles, and stops just like
a Honda CBR, because it still is a Honda
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ISSUE 36 :: 2015
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