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January and February 2016 Credit Management

THE CICM MAGAZINE FOR CONSUMER AND COMMERCIAL CREDIT PROFESSIONALS

THE CICM MAGAZINE FOR CONSUMER AND COMMERCIAL CREDIT PROFESSIONALS

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OPINION<br />

LIFTING THE VEIL ON<br />

INTERNATIONAL REPORTS<br />

Nick Green MCICM of PurplePatch explores the issue of the pricing <strong>and</strong> supply of<br />

International <strong>Credit</strong> Information.<br />

IT wasn’t so long ago when there weren’t<br />

that many options available to credit risk<br />

managers when it came to the supply<br />

of international business information<br />

reports. No surprise then that with little or<br />

no competition, international reports came<br />

at a premium price.<br />

Things have certainly changed over<br />

recent years. Today there is a huge<br />

difference in pricing when comparing the<br />

exact same information purchased incountry<br />

as opposed to being purchased<br />

Internationally <strong>and</strong> charged at cross border<br />

prices.<br />

Some of the bureaus source their<br />

International information from the same<br />

International suppliers, whereas others<br />

partner with competitive suppliers in each<br />

region <strong>and</strong> not necessarily with the market<br />

leader. All, perhaps underst<strong>and</strong>ably, claim to<br />

have the best information <strong>and</strong> coverage in<br />

that particular geography.<br />

In research conducted by PurplePatch,<br />

we found many examples where the same<br />

level <strong>and</strong> volume of reports purchased<br />

direct from the provider in-country was in<br />

some cases ten to 15 times less expensive<br />

than if purchasing from the UK. This was<br />

also true of both owned subsidiaries incountry<br />

as well as partner suppliers.<br />

NEW ENTRANTS<br />

We are now seeing new entrants to this<br />

highly competitive market, offering good<br />

quality international reports at a realistic<br />

<strong>and</strong> – perhaps more importantly – a fairer<br />

market price.<br />

It is unfair to label a provider of poor<br />

quality if they have decided on what could<br />

be seen as being a fairer, lower marketdriven<br />

International price, especially when<br />

they are market leader in that country by<br />

virtue of their quality <strong>and</strong> content.<br />

Some of the main international players<br />

are arguably now in a conundrum. The<br />

market will dem<strong>and</strong> a fair price for reports<br />

going forward. In a country where a main<br />

player needs to purchase from a partner<br />

or re-supplier, room for margin will be<br />

slim or worse. New product development<br />

will be difficult to control <strong>and</strong> slow to<br />

market.<br />

‘Challenger’ br<strong>and</strong>s source <strong>and</strong> create<br />

products in a different way from the<br />

‘traditional’ bureaus allowing them to<br />

discount heavily whilst offering similar or<br />

better data utilising improved technology<br />

‘wraps’. Some, our research shows, can<br />

offer better International ledger monitoring<br />

at a fraction of the price. Others can<br />

offer deeper <strong>and</strong> more accurate Ultimate<br />

Beneficial Ownership data required for<br />

compliance.<br />

One of the main competitors gives the<br />

customer the ability to merge their own<br />

customer data with behavioural <strong>and</strong> bureau<br />

data <strong>and</strong> then create a bespoke score <strong>and</strong><br />

reports on the fly at little extra cost.<br />

So, there are quality options available<br />

<strong>and</strong> the days of little or no alternative have<br />

well <strong>and</strong> truly gone.<br />

If competition is driving price<br />

commoditisation, then suppliers should<br />

be passing that discount on to their<br />

International customers.<br />

ISO27001 may end up being the minimum to which<br />

companies must adhere,” he says, “especially as the<br />

data being h<strong>and</strong>led becomes more sensitive.”<br />

Nic Beishon says that stringent security is at the heart<br />

of his company’s DNA: “We believe ISO27001 is a helpful<br />

benchmark for our security procedures <strong>and</strong> processes to<br />

be assessed.”<br />

Ray Ruffels agrees: “It will become a tick in the<br />

box,” he says. But he goes on to say that it will be<br />

beyond the reach of some, especially those smaller<br />

players: “Even when you are well-versed in International<br />

St<strong>and</strong>ards, it still takes up considerable resource, time<br />

<strong>and</strong> effort to comply, <strong>and</strong> smaller businesses may<br />

struggle.”<br />

Not all are convinced as to the importance of the<br />

st<strong>and</strong>ardisation it implies: “I am sure stringent security is<br />

in place both with ourselves <strong>and</strong> our competitors,” Colin<br />

S<strong>and</strong>ers says.<br />

“This will also be further emphasised within the new<br />

authorisation now being implemented by the FCA. Whilst<br />

it is a ‘consumer’ regulation, this does impact upon any<br />

CRA that provides credit reports on small businesses<br />

such as sole traders <strong>and</strong> small partnerships. We will have<br />

to conform to new regulations, <strong>and</strong> one important factor<br />

in this is data security. Without the required st<strong>and</strong>ards,<br />

new licenses will not be granted.”<br />

So how have the needs of the credit manager<br />

changed over recent years? What are looking for today<br />

from their business information providers?<br />

FAST AND FURIOUS<br />

Some, like David Knowles, believe that credit managers’<br />

needs are still much the same as they have always been:<br />

“They want good quality, reliable, up-to-date salient data<br />

presented in an accessible format,” he says.<br />

“Companies are increasingly aware of the need to<br />

see cross-border information presented in an easy-tocompare<br />

way while larger customers with substantial<br />

customer portfolios expect to have information delivered<br />

in an integrated format within their existing accounting<br />

<strong>and</strong> CRM solutions. We are also having more <strong>and</strong> more<br />

discussions with larger customers who are interested in<br />

developing bespoke scoring solutions integrating their<br />

own business information with our data.”<br />

<br />

The recognised st<strong>and</strong>ard in credit management<br />

www.cicm.com Jan/Feb <strong>2016</strong> 21

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