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Family Office Elite Magazine, the wealthiest audience in the world. Family Office Elite Magazine is a very high class bespoke publication and a porthole to the ultra-wealthy family offices and UHNWI sectors. The magazine includes editorials from recent events and experts from the ultra-wealthy Family Office community.

Family Office Elite Magazine, the wealthiest audience in the world.

Family Office Elite Magazine is a very high class bespoke publication and a porthole to the ultra-wealthy family offices and UHNWI sectors. The magazine includes editorials from recent events and experts from the ultra-wealthy Family Office community.

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to control where their money goes.’ These ideas were<br />

underlined by a Dutch philanthropist and social investor<br />

interviewed for the book, who said that ‘social impact is<br />

new for our family. It combines two things - doing good,<br />

and you can reuse money multiple times. We are an<br />

entrepreneurial family, so we like the entrepreneurial<br />

logic, the discipline, and rigour. With a social impact<br />

approach, you become co-owner rather than just<br />

donor’. But there are nuances, and this philanthropist<br />

is not solely interested in impact; his motivations mix<br />

giving with the measures of efficiency that impact<br />

offers. ‘Social impact is a complement to [traditional]<br />

donations. We have been an impact-first social investor<br />

for a long time.’<br />

IMPACT, THE PROFESSIONAL APPROACH<br />

Impact could be a way of expressing your professional<br />

status – ‘professionalism through impact measurement’<br />

as Serge Raicher, co-founder of EVPA expresses it.<br />

Funders, fundraisers, and staff in the field have ‘become<br />

more professional,’ says Arnout Mertens, General<br />

Director of Support Services at Salvatorian Fathers and<br />

Brothers in Rome. ‘We are moving away from charity<br />

to impact. Governments are imposing more stringent<br />

rules. They don’t fund without a needs assessment,<br />

and if we don’t have a financial [management] manual<br />

in place then the project does not get the grant. We<br />

need three quotes for bills of quantity - in places where<br />

even basic literacy may be a problem. There are visits<br />

from funding organisations, financial audits… There has<br />

been a significant change in funder attitudes over the<br />

past two years.’ Arnout debates the practicality of all<br />

of this. Salvatorian Fathers and Brothers work in what<br />

he describes as ‘forgotten places’ – the lost villages of<br />

the Global South. Data gathering, reliable monitoring,<br />

long-term impact evaluation are all very hard to achieve<br />

when there is no electrical power, no or few literate<br />

adults and the constant threat of natural or human<br />

disaster.<br />

That view is seconded by Marie-Stéphane Maradeix,<br />

CEO (Déléguée générale) of the Fondation Daniel et<br />

Nina Carasso, a philanthropic foundation based in Paris<br />

and Madrid which derives from the family that owned<br />

Danone, the dairy foods company. She illustrates the<br />

difficulties and contradictions inherent in measuring<br />

philanthropy; ‘There is a real demand [amongst<br />

philanthropists] to understand impact. They are used to<br />

working with KPIs [Key Performance Indicators]. When<br />

[the foundation board] interviewed me [for this job]<br />

they asked me about KPIs. I said that the foundation<br />

was working with complex social and/or cultural issues<br />

which are not always measurable in the way that an<br />

industrial product can be measured. Measuring social<br />

impact needs a long-term vision that is not always<br />

compatible with short-term projects.’<br />

INVESTMENT, SUSTAINABILITY, AND IMPACT<br />

Impact is part of a convergence of ideas. It has emerged<br />

as the basis for a class of investment. Investment<br />

with impact – that creates both financial and social or<br />

environmental value – is a fast growing class of assets.<br />

The annual J.P. Morgan/Global Impact Investing Network<br />

(GIIN) survey of the sector for 2015 (Saltuk, 2015)<br />

reports a 7% growth in capital committed between<br />

2013-2014 and a 13% growth in the number of deals,<br />

with survey respondents managing a total of US$60<br />

billion in impact investments.<br />

Through the growth of impact investments more and<br />

more people were arguing that every investment has<br />

an impact, the only questions are weather this impact<br />

is positive or negative. And many people would argue<br />

today that we are at a point in human history, where we<br />

cannot afford more investments with negative impact.<br />

FOUNDATIONS OF IMPACT<br />

Foundations in Europe seek impact in their grantmaking,<br />

but they are increasingly also seeking it in<br />

their investments. This is a radical departure for a<br />

foundation sector in Europe that has, for years, focused<br />

only on the financial, and not on the social returns from<br />

its investments. That requirement was laid down in<br />

regulations – until 2011, for example, the UK Charity<br />

Commission guidance to trustees was to maximise<br />

financial returns. In that year, the Commission issued<br />

new guidelines ‘on investments that help the charity<br />

to achieve its mission where this has no significant<br />

financial detriment (mission related investment)’. This<br />

new guidance allowed foundations in the UK to make<br />

impact investments. As is often the case, the US had<br />

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