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Family Office Elite Spring_16

Family Office Elite Magazine, the wealthiest audience in the world. Family Office Elite Magazine is a very high class bespoke publication and a porthole to the ultra-wealthy family offices and UHNWI sectors. The magazine includes editorials from recent events and experts from the ultra-wealthy Family Office community.

Family Office Elite Magazine, the wealthiest audience in the world.

Family Office Elite Magazine is a very high class bespoke publication and a porthole to the ultra-wealthy family offices and UHNWI sectors. The magazine includes editorials from recent events and experts from the ultra-wealthy Family Office community.

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purpose and objectives, some key<br />

questions needs to be addressed,<br />

such as what is the meaning of the<br />

family wealth and why does the<br />

family business exist. Ultimately<br />

the family mission statement<br />

should help to align family core<br />

values and ideals, and to facilitate<br />

leadership. These core values<br />

should be regularly reviewed and<br />

periodically re-confirmed.<br />

In formulating an investment<br />

strategy, the first step is to establish<br />

an investment committee. This<br />

involves selecting experienced<br />

investment professionals, both<br />

generalists with broad experience<br />

as well as specialists in key areas,<br />

and a strong well-respected<br />

Chairperson.<br />

The investment committee should<br />

have no conflicts of interest. Its<br />

aims should be to formalize the<br />

investment process, enhance<br />

portfolio strategies, educate<br />

family members, provide a<br />

forum for discussion for internal<br />

professionals, and to formalize the<br />

review process. Its responsibilities<br />

include agreeing procedures and a<br />

decision-making process, writing<br />

an investment policy, monitoring<br />

strategic allocation and asset<br />

classes, actively reviewing the<br />

performance of managers, and<br />

investigating new investment<br />

alternatives.<br />

Of the above, the investment<br />

process and investment policy<br />

are critical, and areas where<br />

the private bank partner can be<br />

actively involved.<br />

The investment process should be<br />

rigorous and consistently applied,<br />

in order to achieve strong longterm<br />

returns. The private bank<br />

partner can assist in all areas of<br />

the process:<br />

1. Investment policy statement -<br />

defining objectives, benchmarks,<br />

roles and responsibilities.<br />

2. Asset allocation - considering<br />

potential risks and potential<br />

rewards across all asset classes<br />

and regions, also taking into<br />

account liquidity and behavioural<br />

biases of the family.<br />

3. Portfolio construction - using<br />

the bank’s research and analytics<br />

capability, establishing minimum<br />

and maximum exposures by<br />

asset class and region, as well as<br />

rebalancing rules. Performance<br />

reporting - regular in-depth<br />

reporting of performance against<br />

benchmark and objectives.<br />

If the family office does not need<br />

to outsource all of these elements<br />

of the investment process, then<br />

the private bank could undertake<br />

a competency risk analysis to<br />

help identify specific areas of<br />

weakness within the family office<br />

resourcing. With the portfolio<br />

construction, in the critical areas<br />

of fund and security selection, the<br />

best partners for family offices<br />

are those private banks with<br />

open architecture. In practise this<br />

means having agnostic product<br />

selection with objective selection<br />

based on independent investment<br />

and operational due diligence,<br />

pricing transparency with only one<br />

level of fees and no retrocessions<br />

on discretionary or advisory<br />

mandates, the right incentives with<br />

selections based on performance<br />

and no additional incentives for<br />

the salesforce to sell in-house<br />

products, and independent advice<br />

(ie. private banks that do not own<br />

a hedge fund manager, do not run<br />

a private equity business, and<br />

do not own a fund management<br />

company). In addition, private<br />

banks that can offer the family<br />

office access to their institutional<br />

trading platforms should be<br />

preferred. In particular, access<br />

to a capital markets platform<br />

can offer speedy and efficiently<br />

priced execution with smooth<br />

settlement. Some larger private<br />

banks are also able to offer access<br />

to their institutional teams, so<br />

enabling family offices to create<br />

uniquely structured hybrids and<br />

customized structured products<br />

based on objective risk profiling<br />

and desired outcomes.<br />

The investment policy can be<br />

framed by the private bank,<br />

and needs to consider firstly<br />

the investment objectives, for<br />

example, how much loss is<br />

acceptable? What is the financial<br />

goal? What is the potential<br />

annual cost of achieving that<br />

goal? Secondly, the investment<br />

philosophy should be considered,<br />

for example, does the family feel<br />

strongly in favour of an aggressive<br />

trading approach? How much<br />

diversification is wanted? How<br />

many core positions are preferred<br />

versus non-core positions? Thirdly,<br />

specific investment selection<br />

criteria for funds, stocks and<br />

bonds should be decided. Finally,<br />

monitoring procedures need to be<br />

established.<br />

These include assessments of how<br />

to monitor, how often to monitor,<br />

and how to assess if the portfolio<br />

guidelines are being met. Private<br />

banks can have significant roles to<br />

play in helping to develop the right<br />

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