Family Office Elite Spring_16

FERRARI’S HOMAGE
TO HOLLYWOOD AND BEYOND
To celebrate Enzo Ferrari’s birthday,
a new exhibition was unveiled at
the Museo Enzo Ferrari in Modena
entitled “Red Carpet”. As the name
suggests, the exhibit is a tribute to
Ferrari’s role on the Silver Screen
and beyond.
This exhibition brings together the
models used on screen with clips of
them in action in an homage of sorts
to the world of film and television
which was so quick to spot their star
quality and give them their moment
in the spotlight: from the famous
Magnum P.l. 308 GTSs to the Miami
Vice Testarossa, the 512S used in Le
Mans and the 375 America driven
by Sofia Loren in Boy on a Dolphin.
But Ferraris relationship to
Hollywood is not limited to its role
in the films themselves. Many actors
and actresses are or were devoted
Ferrari owners also. Paul Newman,
for instance, even competed a 365
GTB4 in legendary races such as the
24 Hours of Daytona while Steve
McQueen owned a whole slew of
Ferraris now much sought-after by
collectors.
Marilyn Monroe adored Ferraris
too - the white 250 GT Cabriolet
Pininfarina featured in this
exhibition was one of her favourites,
in fact. Peter Sellers, Nicholas Cage
and many other famous faces
besides also fell under the Prancing
Horse spell. Like any exhibition, this
one has taken a little artistic licence
to include the F430 Schumacher
voiced in Cars, complete with big
cartoon eyes. We also picked the
Thomassima, an American-style
Ferrari sculpted by designer Tom
Mead on 250 GT running gear, to
symbolise the many Maranello cars
that have appeared on screen in
disguise, not least in the Fellinidirected
segment of Histoires
Extraordinaires, The Racers and The
Love Bug.
On a racing track, movies of the
likes of Grand Prix, Le Mans and,
more recently, Rush are the reasons
why a contemporary Formula 1 car
is the symbol of the event. Because
Ferrari would never have existed
without the track.
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