V I R T U A L E N T E R T A I N M E N T A N D M A R K E T I N G

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T h e K e y V R t e c h n o l o g y S t r a t e g i e s 12
While Samsung Gear VR and Google Cardboard represent two smartphone-integrated headsets currently available to consumers, the VR market will grow significantly with the introduction of dedicated headsets that will launch throughout the remainder of 2015 and into 2016. G o o g l e C a r d b o a r d : A f f o r d a b l e s m a r t p h o n e i n t e g r a t i o n Google Cardboard represents one of several smartphoneintegrated VR technologies, with the others including Samsung Gear VR, Avegant’s Glyph, Carl Zeiss, and Dodocase. Where Cardboard differs from the others is that it not only is Therefore, it is a VR device that consumers with an Android phone can currently purchase for an affordable price. However, the main drawback to Cardboard is that it presents a version of VR whose display lacks as high a level of resolution or as wide a field of vision as dedicated headsets. Ultimately, Cardboard will be a transitional device that introduces consumers to VR technology; in fact, Google has even invested in more advanced, but currently unreleased, hardware from startups Jaunt and Magic Leap. available now but that it costs around $20. 13
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V I R T U A L E N T E R T A I N M E N T A N D M A R K E T I N G

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