V I R T U A L E N T E R T A I N M E N T A N D M A R K E T I N G

While Samsung Gear VR and
Google Cardboard represent two
smartphone-integrated headsets
currently available to consumers,
the VR market will grow significantly with the introduction of dedicated headsets that
will launch throughout the remainder of 2015 and into 2016.
G o o g l e C a r d b o a r d :
A f f o r d a b l e s m a r t p h o n e
i n t e g r a t i o n
Google Cardboard
represents
one of several
smartphoneintegrated
VR
technologies,
with the others
including Samsung
Gear VR, Avegant’s
Glyph, Carl Zeiss,
and Dodocase.
Where Cardboard
differs from the
others is that
it not only is
Therefore, it is a VR device that
consumers with an Android phone can
currently purchase for an affordable
price. However, the main drawback
to Cardboard is that it presents a
version of VR whose display lacks
as high a level of resolution or as
wide a field of vision as dedicated
headsets. Ultimately, Cardboard will
be a transitional device that introduces
consumers to VR technology; in fact,
Google has even invested in more
advanced, but currently unreleased,
hardware from startups Jaunt and
Magic Leap.
available now
but that it costs
around $20.
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