Education of Zoo Visitors and Advocacy of Kea - Kea Conservation ...

Group 3: Zoo visitors as they left a facility
A twenty-seven question survey (Appendix 6) (qualitative and quantitative)
information sheet (Appendix 4) and consent forms (Appendix 3) were developed for
use as visitors left a facility. The participants in this group were screened to ensure
they were not participants in Group 2 to minimise the possibility that bias would
occur due to visitors looking for the information while at the zoo. The Group 3
surveys were carried out at the entrances to Auckland Zoo, Franklin Zoo (Tuakau),
Hamilton Zoo, Natureland Zoo (Nelson) and Orana Park (Christchurch).
Information was requested of these participants on the following:
• Demographics
• How often they visit the zoo
• The most popular reason why they visit the zoo
• Did they see Kea
• Opinions on the Kea enclosure
• If they read an information sign at the Kea enclosure
• If they listened to an educational talk from a zoo keeper regarding Kea
• General knowledge of visitors regarding Kea
• Attitudes of visitors regarding wild Kea and human-kea conflict
Participants of Group 2 and Group 3 surveys were chosen at random via ‘every
second person’ method. The tenth person method (Oppenheim 1992) was originally
planned for use in order to randomise participant selection, but became unrealistic due
to time constraints. Instead, this was adjusted to approaching every second person.
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