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Sessions & speakers | Saturday June 4th<br />
<strong>drupa</strong> <strong>cube</strong><br />
engage | educate | entertain<br />
14.45 - 15.45 Technology Gladiator Session<br />
Digital vs. Flexo<br />
in Packaging and Point Of Sale<br />
Flexo dominates packaging but has been usurped in display<br />
and POS where inkjet has grabbed value and opened new<br />
opportunities. Will the same happen in packaging, or does<br />
analogue offer insurmountable advantages of cost and quality?<br />
There are many reasons to maintain the status quo. Spot<br />
colours and print quality are important, there are ink<br />
migration/food safety concerns and in flexible multi-layer<br />
constructions and coatings must be compatible with the toner<br />
or inks in digital. But digital offers new opportunities – cost<br />
effective short runs, versioning and personalisation that can<br />
be tailored to locations or events, increasing the consumer<br />
engagement. <strong>drupa</strong> will see new digital packaging production<br />
systems, along with the latest analogue offerings – be open<br />
and make your mind up which provides the best future<br />
business opportunities.<br />
Speaker: Sean Smyth, Marketing Analyst,<br />
Smithers Pira<br />
Sean Smyth is Print Consultant at Smithers Pira,<br />
the worldwide authority on the packaging, paper<br />
and print industry supply chains.<br />
Sean has spent over 30 years in the industry in senior<br />
technology positions for a variety of print businesses<br />
across the supply chain, in hands on and consultancy<br />
roles. After completing his PhD in Chemistry he joined<br />
the industry as an ink chemist in 1980, formulating<br />
UV inks and coatings and trying to support them in<br />
many print companies.<br />
In 1992 Sean obtained his MBA, self-financed through<br />
the Open Business School.<br />
Speaker: Steve Billow, VP and CTO<br />
EFI Inkjet Solutions EFI<br />
Steve Billow is VP and CTO for EFI Inkjet Solutions<br />
EFI, a business leading the transformation of<br />
industrial printing from analog to digital. Mr. Billow,<br />
an inkjet technologist since 1998, has held various<br />
functions critical to inkjet fundamentals since joining<br />
EFI in 2011, and previously at Kodak and various<br />
startup organizations. At EFI, Mr. Billow is responsible<br />
for charting the technical course for EFI’s products<br />
and innovations in industrial inkjet printing.<br />
Mr. Billow holds B.S. and M.S. degrees in Chemical<br />
Engineering from Clarkson University and the<br />
University of Rochester, respectively. He also earned<br />
a M.S. degree in Systems Design and Management<br />
from the Massachusetts Institute of Technology.<br />
Speaker: Dr Martin Dreher, Professor,<br />
DFTA<br />
Agenda subject to change
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