drupa cube

Sessions & speakers | Wednesday June 1st
drupa cube
engage | educate | entertain
13.00 - 13.45
Trendlab
These are the times to re-imagine how we do things by
using new approaches, applying new tools and creating new
opportunities. Not only do we identify trends, we test them
and apply them in real world scenarios. By exploring trends,
applying them...and sometimes creating them, we help invent
the future by helping you and your business.
The FXP Trend Lab is a place designed to address these
challenges and more. We have created an innovation incubator
that examines trends, creates ideas and contributes to a better
tomorrow. However, it all begins with today.
Utilizing the right trends can further drive brand affinity,
loyalty and advocacy, whilst playing a critical role in influencing
overall marketing campaigns. It is our identification,
understanding and application of trends which helps us raise
the bar on brand experiences. We help invent the future by
helping you generate tomorrow’s headlines.
The purpose of this workshop is to take a break from the
narrow focus of the tactical day to day and employ a wider lens
to imagine and ultimately design the future trajectory of brand
experience. The FXP Trend Lab will initiate the journey and
unlock new possibilities.
Speaker: Jordan Waid
VP, Experience Design International
Freeman XP
An inspired thought leader, Jordan’s creative vision,
insight, and conceptual thinking starts and ends with
a user-centric approach. His passion lies in creating
compelling stories and satisfying the need to invent
everything from new scenarios, new concepts, new
rules, and new ways of thinking. Jordan has a unique
background in architecture, digital media, and film,
which allows him to constantly challenge experiential
communication models with fresh ideas that engage
at all levels for some of the biggest brands on the
planet.
Agenda subject to change