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Sessions & speakers | Monday June 6th drupa cube engage | educate | entertain 11.00 - 11.45 Engaging and Entertaining the Customer of Today This talk highlights the creative, cultural and commercial opportunities technology is opening up for brands through print. And while we all face the future, what are the timeless truths that can guide our evolution and ensure that we adapt in ways that will help our brands and business thrive? How can print best integrate with our increasing use of web and digital data? What makes it relevant, and why do these interesting times we work in present a golden opportunity? Speaker: Silas Amos. Silas has 25+ years experience as a designer and strategic partner for global FMCG companies.. He was a founder employee for global design agency jkr, working as designer, then Creative Planner and ultimately Strategic Director for the London and New York studios. He created and evolved design thinking and visual identities for including AB InBev, Bacardi, Diageo, Heinz, Mars, Unilever and HP. Along the way he wrote a couple of books sharing points of view on brands, design, marketing and their combined value out there in the world. Now running his own business, still working with Unilever, HP and a range of fantastic agencies he helps create, interpret and express insight and strategy through design literate eyes. 12.00 - 12.45 What’s The Big Idea? Amidst a blizzard of innovation and new marketing and agency paradigms ideas are no less important, but it’s increasingly easy to loose them in the wind. How do we best match new technological opportunities to existing ideas? How do we choose the right horse to back? Who do we look to for the creative spark? And how get them out into the world? And is being first mover really and advantage or a handicap? Who is doing it well, and what are the pitfalls? Silas will be joined for this discussion by Michael Bergmeister, Head of Production at Red Bull and Matt Leese from the agency SGS International. Speaker: Silas Amos. Panel member: Michael Bergmeister, Head of Production, Red Bull Panel member: Matt Leese, SGS International Agenda subject to change
Sessions & speakers | Monday June 6th drupa cube engage | educate | entertain 13.30 - 14.30 Smart Technologies and Print If you want to drive and deliver innovation but don’t know where to start, this is the session for you. Learn the tools and skills used by some of the world’s most innovative companies and transform your capacity to innovate with The Medici Group when we discuss Smart Technologies and Print. Speaker: Ryan Van Echo Consultant, The Medici Group Ryan Van Echo is a consultant with The Medici Group, with key responsibility for organizing and driving client projects to success. In addition, he is part of Medici’s Coaching Team where he advises clients through the critical proof-of-concept phase of the innovation process. Through his hands-on work, Ryan has a deep understanding of Medici’s Intersectional Thinking approach, and has led discussions with senior executive leaders from organizations such as Disney, ESPN, and Alcon. Ryan brings a diverse perspective and set of skills from his career, which ranges from program management, engineering, and academic research. Most recently, he was was a project leader with UMT Consulting Group working with pharmaceutical and engineering clients to help them optimize and manage project workflows and decision making. Ryan holds a B.S. in Mechanical Engineering and Molecular and Cellular Biology from the University of Illinois and an M.S. in Biomedical Engineering from Columbia University. 14.45 - 15.45 Winning Customer Attention and Trust in the Multi-Channel World Today’s world is an always-on world. Consumers consult their smart phone or other digital devices numerous times per hour to see whether mail, Twitter, Facebook or other online channels require their attention. The internet increasingly determines our lives. With the information overload consumers are looking for credible and trustworthy sources of information. This presentation will show how print, by triggering all senses, gains attention and commands trust. aAnd how print, via various types of connectivity (QR codes, Augmented Reality, Near Field Communication), supports integrated advertising campaigns. Speaker: Ulbe Jelluma, Print Media Evangelist, Print Power Ulbe Jelluma is the European Marketing Director for Print Power, an organisation promoting the use of print media across Europe. With a background in marketing and advertising (Ogilvy, TBWA and BBDO) and a working experience with some of the largest companies in the graphic sector, he has built-up a thorough understanding of the sector. His work over the years include projects and advertising campaigns for companies such as Sappi Europe, Agfa Graphics, Kodak Europe, Ricoh Europe and HP/Scitex. Ulbe is a past member of the Board of the Belgian Marketing Association and a winner of the EFFIE award for effective advertising. Ulbe has been involved with Print Power since its launch in 2009. Agenda subject to change
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