Buy Australian Magazine June 2016

CONSUMERS NEWS
CONSUMERS NEWS
Coon toastie truck
Swimming Australia and iconic Australian brand COON
Cheese have joined forces in the race to Rio and beyond with
the pair forming a two-year partnership that will commence
on Monday March 21st until 2018.
This partnership will see an Australian made and much
loved brand, COON Cheese, play an active role at Swimming
Australia national events with their reach also extending
beyond the sporting fan to people far and wide across the
country through the COON Cheese Toastie Truck.
The Coon Cheese Toastie Truck will travel the country,
attending a wide range of events with $1 from every $2
COON Cheese Toastie sandwich going back to support the
Swimming Australia Junior Dolphins Program.
The Junior Dolphins Program is a national initiative
encouraging children to join their local swimming club and
introduce them to the sport of swimming - a fun and exciting
activity and a valuable life skill.
Swimming Australia Chief Commercial Officer Chris Forbes
said, “This is a perfect partnership for Swimming Australia,
aligning with an iconic brand that will be supporting the
development of future stars – and helping our fans to enjoy
their events with great tasting toasted cheese sandwiches.
Following on from the announcement of the Seven Network
as our broadcast partner last year and Bio Island as the
official nutrition partner just days ago, this is another step
forward for Swimming Australia,” Forbes said.
In addition to the Coon Cheese Toastie Truck, the
Dolphins brand will appear on COON Cheese packaging in
supermarkets around Australia.
The General Manager of Marketing at COON Cheese, Ted
Lawson said “As swimming is the number one participation
sport in Australia and we believe that all Australians should
learn to swim this is the right partnership for Coon Cheese.
We believe in promoting an active, healthy lifestyle one in
which Coon Cheese and swimming can play an important
role especially in children and young adults.
The Coon Cheese Toastie Truck will be raising money for
Swimming Australia by selling Toasties, hot off the grill,
which is comfort food that all Australians grew up with.
We like to say that eating a Coon Cheese Toastie is like that
feeling you get when Mum wraps you with a towel after a
swim. “Comfort never grows old”
The partnership between COON Cheese, Swimming
Australia and the Australian Dolphins Swim Team
will actively launch in Adelaide at the 2016 Hancock
Prospecting Australian Swimming Championships.
Fans will be able to come and taste the benefits of this
partnership every day and night during the National
Championships at the SA Aquatic & Leisure Centre in
Adelaide from April 7 to 14 which is the start of the
race to Rio for many aspiring young athletes.
For more information on COON Cheese follow this link:
www.coon.com.au or visit the Coon Cheese Facebook page
Visit Website
Tickets for the 2016 Hancock Prospecting Australian
Swimming Championships are on sale at:
http://premier.ticketek.com.au/shows/show.
aspx?sh=SWIMMING16
Get Tickets
Visit Facebook
PAGE 15