February 2016 Woman At Work Digital

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STARTUP SMART THIS SECTION FEATURES INFORMATION, ADVICE AND BEST PRACTICES FOR THOSE VENTURERS AND ENTREPRENEURS WHO HAVE TAKEN THE ROAD LESS TRAVELLED
PROTECTING INDUSTRIAL DESIGNS Advocate Anand Mahurkar, a Partner at Krishna & Saurastri Associates, is a techno-legal expert practicing in the field of Intellectual Property (IP) for more than a decade. He is an engineer and a lawyer who has been a brand and innovation consultant and IPR consultant for SMEs and Fortune 500 companies. He has experience of handling matters pertaining to patents, copyrights, trademarks, industrial designs and more for his clients across India, USA, Canada, South Africa, Europe, China, Japan. In this feature, he talks about the importance of Intellectual Property rights for start-ups and early stage ventures. DCooper for the first time in o you remember your reaction when you encountered a Mini your life? I must share mine. I was blown away! What was your reaction when you saw the Apple’s ipad? I could just about utter ‘Insanely great!’. These are our reactions to the beauty, creativity and class that is created by the designers of products. But what has legal got to do with this? A lot! Do we have any legal protection measures against copy or piracy of such creative designs? The answer is yes. This is one of the IP (Intellectual Property) rights legally available in India. In India we do have The Designs Act 2000 that gives all such rights to the creators to protect their design or ID (Industrial design). This is also referred as design patent in the USA. Accordingly, design implies creating/suggesting/thinking of a shape or pattern which can be applied <strong>February</strong> <strong>2016</strong> | 41
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