Season_Screen_TV_Review_№6-web

TV AWARDS
THE MOST SIGNIFICANT EVENTS AT THE MEDIA INDUSTRY
BEHIND THE SCENES
OF MEDIA AWARDS
The head on the pulse of best media awarding and their forthcoming ceremony
of awarding to see who will be in one line with the best of the best this year. We have tried
to highlight first of all awards which also have the wildest recognition of publicity.
“TELEVISION THAT SHINES
ON THE NIGHT OF SATELLITES”
Today our review is dedicated to some of the most
significant events in the media industry, the greatest
media awards all over the world.
The Eutelsat TV Awards (www.eutelsattvawards.com)
is a special and unique annual international event in the
media industry focusing on the creativity, innovation,
energy and exceptional talent of thematic television
globally.
“Television sits at the heart of the digital media
industry, boosted by multi-screen viewing and social
networks that are generating a global conversation.”
Duilio Giammaria, Jury Chairman of at the Eutelsat TV
Awards ceremony
For the last years it is held in Rome in Italy at November
and gathers over 300 international broadcasting professionals.
The prize-giving ceremony called “The Night of
Satellites” and the prize called Gaia (Greek goddess of
the earth, and symbol of life and hope, produced the sky,
mountains and sea. Constantly embracing the earth, her
myth is a metaphor for satellites that silently encircle
the world). This prize is a prestigious recognition of the
excellence and innovation of the thematic television
channels enjoyed by millions of satellite TV homes over
the last decade.
The Eutelsat TV Awards are aimed at promoting the
finest broadcasting in the thematic satellite landscape,
distinguishing excellence and innovation in thematic
satellite television. They reveal where the talent is,
what’s new in the market, who is nurturing creativity,
leveraging technology and growing audience share.
The event was set up to reflect the volume and
diversity of channels enabled by the emergence of digital
technologies. Thematic channels are a major component
of today’s broadcasting landscape and they deserve an
event that shines a spotlight on their creativity.
The prize has gained more importance and credibility
over the years, and has extended its presence well outside
Europe. Registration is free and virtually open to channels
from around the world, who are invited to submit their
entry in one of the following 9 categories:
CHILDREN’S: channels addressing younger audiences,
children, and teenagers.
CINEMA: offerings of networks or specific services
regarding cinema (including channels covering a specific
genre or niche films: thriller, science-fiction, etc.)
CULTURE / DOCUMENTARIES:
literature, enter-tainment, the arts
and educational programmes and
original documentaries (history, nature,
discoveries, travels, etc.)
FICTION / GENERAL ENTERTA-
INMENT: channels that feature
televised fiction and other entertainment
genres, such as variety shows,
quiz shows, comedies, reality shows,
etc.
LIFESTYLE: tourism, cooking,
fashion, socio-cultural trends.
MUSIC: all music categories and
genres.
NEWS: ‘all-news’ channels (national,
regional or international news).
SPORTS: general sport or specialist
sport channels.
An Award also assigned to
the Best Program among all the
channels entered: the Best Program
is considered a source of particular
pride of each channel. This year,
registrations for the competition will
open early May and stay open until
mid-July.
A shortlist of nominees per category
is drawn up by an indepen-dent
jury of media, who evaluate all entries
and select a winner and two
runners-up per category. They look at each channel’s
programming strategy, how it engages with its audiences,
including through social media, how it creates brand
awareness and develops new programming and marketing
concepts.
The event was created in 1998 by Eutelsat
(www.eutelsat.com/en/home.html) to shine a spotlight
on quality thematic television production and new
concepts that capture audience attention, enrich
the viewing experience and highlight the formats
and programming that best represent the satellite
broadcasting landscape across Europe, Africa, the Middle
East, Asia and the Americas. Established in 1977, Eutelsat
Communications is one of the world’s leading and most
experienced operators of communications satellites.
Today this company provides capacity on 40 satellites
to clients that include broadcasters and broadcasting
associations, pay-tv operators, video, data and Internet
service providers, enterprises and government agencies.
Over one billion viewers across Europe, the Middle East
and Africa, watch channels broadcast by a Eutelsat
satellites. A total of 6,000 TV channels are broadcast of
which over 800 in High Definition as well as 1,100 radio
stations.
Eutelsat’s satellites are also the key gateway into
Europe and Africa for leading Asian and American
broadcasters, and the main hub for distributing and
exchanging programmes among broadcasters. The
company has a worldwide network of offices in Brazil,
China, Dubai, Germany, Italy, Madeira, Malta, Mexico,
Poland, Russia, Singapore, South Africa, Spain, Turkey,
the UK and the USA.
‘The jury of the Eutelsat TV Awards is tasked with
assessing talent, innovation and creativity across
multiple genres of channels and regions of the world.
It is a responsibility we face with passion, each year
measuring the progress of this exciting industry’-
Duilio Giammaria, Jury Chairman
After the jury meeting, approximately three weeks
before the prize-giving ceremony voting begins for the
People’s Choice Award where viewers are invited to vote
for their preferred channel. The winning channel is the
one that obtains the highest number of votes from the
viewing public.
Trying to throw more light to this important
nomination we have asked some questions to
Vanessa O’Connor, Eutelsat Director of Corporate
Communications.
Mrs. O`Connor can clarify for us for whom exactly
is held TV Awards?
The Eutelsat TV Awards is an annual event that
distinguishes excellence and innovation in the world
of thematic television. The event was set up to reflect
the volume and diversity of channels enabled by the
emergence of digital technologies. Thematic channels
are a major component of today’s broadcasting landscape
and they deserve an event that shines a spotlight on
their creativity. After a longstanding relationship with
the cities of Venice and Rome, the Eutelsat TV Awards is
moving to Milan in 2016. We expect this year’s ceremony
to assemble over 350 broadcast executives from around
the world. The event will be on 25 November in the iconic
Palazzo del Ghiaccio, one of Milan’s most interesting
architectural jewels, designed and built in the 1920s.
And what is the main purpose of the organization
of this event?
The objective of the annual Eutelsat TV Awards is to
highlight the formats and programming that best represent
the current satellite broadcasting landscape across
Europe, Africa, the Middle East, Asia and the Americas.
The event reveals where the talent is, what’s new in the
market, who is nurturing creativity, leveraging technology
and growing audience share. Over the years, the
Awards have recognized excellence in markets of all sizes,
from powerhouse markets in the UK to emerging markets
in Afghanistan.
Vanessa O’Connor
Eutelsat Director
of Corporate
Communications
10 ▪ Issue 6 JUNE 2016 Season Screen TV Review
sstrnews.com
Issue 6 JUNE 2016 ▪ 11