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“HEADS & TAILS”<br />
WORK OR FUN?<br />
The show storyline is always the same, but it is always<br />
unexpectedly marvelous and fun. One city and two anchormen<br />
with the lot deciding, who is going live on one<br />
hundred dollars, and who is going to use a golden bank<br />
card during their trip.<br />
Heads or tails — and you are a millionaire or a pauper.<br />
You live in luxury apartments or spend the night in an<br />
ordinary hostel. Dine in an exclusive restaurant or subsist<br />
on humble fast food.<br />
Unfortunately for the one and for the good of the<br />
other hero of the show, the gold credit card does not mean<br />
a guarantee of an unforgettable vacation, as the practice<br />
shows that sometimes a hundred dollars is quite enough<br />
and even more than enough for you to have unforgettable<br />
impressions from the trip that will stay in your memory<br />
forever.<br />
The course of every<br />
show always depends on<br />
the coin toss: heads or<br />
tails. We asked Nikita the<br />
question which interests<br />
our audience in the first<br />
place: “Indeed, is it really<br />
true that one person has<br />
no spending limit and uses<br />
the gold credit card during<br />
the trip and the other one<br />
has to get along with just<br />
100$ for everything?”<br />
Nikita Chizhov<br />
Financial Director<br />
of “Heads & Tails”<br />
“According to the rules,<br />
there are two anchors in the<br />
show and one of them has to<br />
get along only with a 100$ per<br />
two days: from the Saturday<br />
morning till the Sunday<br />
evening, but sometimes some<br />
anchors are trying to cheat<br />
the rules. They are contriving<br />
to eat some unaccounted<br />
hamburger or to use a taxy<br />
instead of a bus, but, frankly<br />
speaking, no more than this.<br />
Concerning the credit card, it<br />
is really unlimited as it is the<br />
reason of our show. However,<br />
for purchases over 10,000$ it is necessary to have the permission<br />
of the producer from Kyiv. Frankly speaking, the possibility to<br />
spend money is very limited indeed. They can spend it on some<br />
service or entertainment, but in accordance to the inner rules of<br />
the show, it is strictly forbidden to buy any valuable goods: stocks,<br />
financial instruments, real estate, cars and jewelry – everything<br />
that could be converted into money at any time. There are also<br />
some restrictions concerning charity and gambling, but generally<br />
there are almost no limits to anything related to the traveling.<br />
The aim we are trying to reach is to show that traveling can<br />
actually be available for everyone. The show stimulates people to<br />
travel and gives them really useful advice as well. The television<br />
is able to transmit only the third part of the perception, that`s<br />
why we can confirm that it is possible and not very complicated<br />
indeed to get along and to see the world as it is in any city all<br />
over the world. Moreover, all members of the team: operators,<br />
scriptwriters, directors and even anchors admit that it is possible<br />
to have much brighter impressions if you travel on a modest<br />
budget. Luxury traveling is more comfortable but less interesting<br />
as all 5 stars hotels, best ever cars, yachts and helicopters are<br />
the same everywhere, no matter where you are, everything is very<br />
similar. Anyway, ordinary people like to pry into the life of the<br />
rich and they have such opportunity due to our show.”<br />
Today, after a lot of challenges which they have met<br />
during the creation of the travel-show, Nikita Chizhov<br />
shares their secret with us.<br />
— The main reason of their success is obviously the<br />
persistence of all team members whatever happened to<br />
do this the second one is a unique format of the show<br />
which combines humor and useful insider information<br />
for travelers highlighted from all angels.<br />
There was an attempt to create something similar<br />
in Turkey, but the results were primitive, frankly<br />
speaking. They wanted to steal the idea, but they did<br />
not actually know how to create this kind of show<br />
format. I should say that, nevertheless, it is not as<br />
easy as it seems. But still, it is possible for any media<br />
production and for any region of the world, and<br />
TeenSpirit is even ready to share its secrets with those<br />
who want to repeat our trick. We are ready to couch<br />
media companies to create something similar using<br />
their sources.<br />
The most attractive feature of the show is its excellent<br />
sense of humor: the show always chooses wonderful and<br />
charismatic anchors: Alan Badoev, Jana Badoeva, Andrei<br />
Bednyakov, Lesia Nikituk, Anastasia Korotkaiya, Nikolai<br />
Serga, Eugeniy Sinelnikov and Regina Todorenko — all of<br />
them make the show alive, and sometimes it even seems<br />
as if you personally know these people; they make the<br />
show bright and sparkling with fun dialogs and humor.<br />
Combined with unique and extraordinary format, it<br />
makes the show an unbelievable sparkling adventure.<br />
Sometimes, even forgoing restrictions and forbiddances<br />
during the creation of the video, the team unveils the<br />
hidden real life of the place and city they visit. It seems<br />
nothing can stop the team in their aspiration to show<br />
their audience the totally naked city, revealing its innards,<br />
and the most unexpected moments of the big city life,<br />
both charming and disgusting.<br />
As we can see, the combination of two factors: creative<br />
and crazy people in love with their job and elegant humor<br />
and fearless desire to create for the sake of creation, — has<br />
given birth to a marvelous product which has hypnotized<br />
almost the entire adventure seeking audience in the<br />
major part of post-Soviet media space.<br />
Best wishes to “Heads & Tails” for your future plans<br />
and we hope you still have something up your sleeve to<br />
surprise us. ▪<br />
6 ▪ Issue 6 JUNE 2016 <strong>Season</strong> <strong>Screen</strong> <strong>TV</strong> <strong>Review</strong><br />
sstrnews.com<br />
Issue 6 JUNE 2016 ▪ 7