Proposed Event, Marketing &Communications Plan
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What Is Out There Already<br />
Website- very dark, not very informative about individual homes,<br />
photographs are not interesting-<br />
We are not selling ourselves<br />
Social Media- Company Facebook hasn’t been updated in a year<br />
Search Engines<br />
I performed a Google search on Care Homes in the UK and the following<br />
were the top 8-<br />
Bupa- 279 Care Homes<br />
Select Health Care Group- 20 Care Homes<br />
Anchor/Ideal Care Homes- 16 Care Homes<br />
Sunrise Senior Living- 27 Communities<br />
Barchester Care Homes 200 Care Homes<br />
Sanctuary Care- 67 Care Homes<br />
Four Seasons Health Care- 350 Care Homes<br />
Care UK Care Homes- 112 Care Homes<br />
There are a mixture of large and small homes in this list- we need to be<br />
in this list!<br />
Carehome.co.uk<br />
I then looked at ‘carehome.co.uk’ and looked at their Enhanced Care<br />
Home Providers list and all but one of (Select Health Care Group) the<br />
above are on there. Regal and NJCH are also on the list<br />
I then search ‘carehome.co.uk’ home providers in the Kent area as this is<br />
where there is a highest percentage of homes owned. Two main<br />
things were noted;<br />
NJCH does not have a home in the top 100.<br />
Regal however has 3 Hollies 51 ST , Alpine 59 th and Loose Court 67 th<br />
Abigail Draper - <strong>Event</strong>s and <strong>Marketing</strong> Manager
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