Proposed Event, Marketing &Communications Plan

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Charity Events Suggestion; Every home chooses a local charity or a national charity chosen by the residents/staff and fundraise throughout the year culminating in a party and giving of a chq to said charity which is covered by the local media and local dignitaries. Time for Tea- Charity raising funds with a Tea Party and Cake Sale Alzheimers Society Memory Walk- Should NJCH and Regal organise their own walks for Alzheimers Society? Abigail Draper - Events and Marketing Manager
Is Activity Coordinator the right job title? People perceive the word as having to do something, a task. It can be seen as not age appropriate- “I’m too old to do any activity” In my research I noted that a lot of companies are now referring to them as Life Style Coordinators or Social Events Organiser. These titles suit the vision of the homes being more of an hotel experience. Their Role; It should be event/activity focused. What about Leisure & Lifestyle Coordinator ? To implement and ensure a high standard of events/activities, community involvement within the home, engaging and stimulating environments and importantly adequate paperwork, then the role of the Coordinator should solely be that and not taken off to fill other roles/duties within the home on a daily basis. A well versed coordinator is a great marketing tool for spreading the word about what great things a home is doing in the community and also for showing prospectus clients around the home. They are the person who should able to look at the homes environment and see if it is engaging and stimulating whilst also being homely. They should do the ‘Mum’ test on a daily basis Training There is very limited training out there for coordinators with the most recognised being NAPA- is this something we could look in to? Abigail Draper - Events and Marketing Manager
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Page 5: Community Links PAT Dog- Homes sho
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Proposed Event, Marketing &Communications Plan

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