KILIAN JORNET BORN TO RUN - Amer Sports

EDITORIAL
IN SEARCH OF A GOOD
RUNNING SHOE
Running shoes have come to feature more and more technology
and versatility. Before making a purchase, buyers really need to
know what purpose the shoes will be used for, what kind of
terrain they will be used on and what their own foot and step are
like.
It can be difficult to find answers to these questions. This is
where knowledgeable salespeople play an important role. They
help to find the shoe best suited to the foot and step of individual
runners. They also know it is worth spending time looking for
just the right shoe.
This is also true when buying sports equipment and
apparel. It is important to compare different products,
since well fitting gear saves the user from many worries.
Every athlete and exerciser has unique requirements.
Even if a product suits your friend and does well in tests
it does not necessarily suit you.
Many manufacturers offer tools that help select
the optimum product for you from a wide range of
items. For example, the Wilson Get Fit online tool
helps golfers choose the clubs that best match
their needs based on an interactive questionnaire.
Various social network services, such as the
Suunto Movescount, are also good channels for
collecting information. They connect exercisers
to one another and give them the opportunity to
share their best experiences.
Go ahead and ask for advice and get to know
different services!
Maarit Mikkonen
Editor-in-chief
CONTRIBUTOR SON OF THE FOREST
2 || 3.2010
This time of year Kimmo Piispa is most likely found in
the forest. The 37-year-old has done a variety of outdoor
sports all his life. Fly fishing and hunting top the
list, but he also enjoys telemark skiing, climbing and
paddling. On top of all this, he works as a fishing guide,
takes photos and writes articles about his hobbies for
magazines such as the Pohjolan Perhokalastaja (Nordic
Fly Fisher). Kimmo contributed to this edition with an
article on fishing in the Kola Peninsula, on page 36.
NEXT
AN AMER SPORTS MAGAZINE
The magazine is published quarterly
in Finnish and English.
Editorial staff
Editor-in-Chief
Maarit Mikkonen
Amer Sports Corporation,
Communications Department,
P.O. Box 130, FI-00601 Helsinki,
FINLAND
Tel. +358 9 7257 8306
Fax +358 9 791 385
maarit.mikkonen@amersports.com
www.amersports.com
Alma Media Lehdentekijät Oy
P.O. Box 502, FI-00101 Helsinki,
FINLAND
www.lehdentekijat.fi
Producer
Markku Rimpiläinen
Subeditor
Irina Mikkola
Art Director
Mika Soikkeli
Cover photo Monica Dalmasso/Salomon
Translations by AAC Global Oy
Composition and repro Aste Helsinki Oy
Printed by Libris Oy
ISSN 1459-5095 (print)
ISSN 1795-2247 (online)
Address source
Amer Sports Register
of Shareholders and Customers,
Amer Sports Corporation,
P.O. Box 130, FI-00601 Helsinki,
FINLAND
Address changes
amer.communications@amersports.com
www.amersports.com
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www.suunto.com
www.wilson.com