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26. Firms using this generic strategy attempt to build customer<br />
loyalty by stressing a specific product attribute above other product<br />
qualities.<br />
Cost leadership<br />
Concentrated growth<br />
Focus<br />
Differentiation<br />
27. A company can learn a great deal by analyzing the degrees of<br />
brand loyalty. For example, ________ can show the firm which brands<br />
are most competitive with its own.<br />
switchers<br />
hard-core loyals<br />
shifting loyals<br />
split loyals<br />
28. This is an important structural decision and resultant separate<br />
activities need to be coordinated and integrated back together as a<br />
whole so the business functions effectively.<br />
Broadening<br />
Differentiation<br />
Diversification<br />
Preferencing
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