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23. Which control should periodically reassess its approach to the<br />
marketplace with a good marketing audit?<br />
Strategic control<br />
Marketing control<br />
Ethical control<br />
Performance control<br />
24. What type of strategy consists of geographical pricing, price<br />
discounts and allowances, promotional pricing, and differentiated<br />
pricing?<br />
Regular prices<br />
Fixed pricing<br />
Price adaptation<br />
Altered pricing<br />
25. A set of ideas on organizational control based on the belief that<br />
the separation of the ownership from management creates the<br />
potential for the wishes of owners to be ignored refers to<br />
agency theory<br />
the moral hazard problem<br />
Adam’s theory<br />
ethical responsibilities
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