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materials, supplements, and accessories that expand the product’s<br />
performance, versatility, safety, or convenience.<br />
technological improvement<br />
feature improvement<br />
style improvement<br />
quality improvement<br />
3. Marketers need to identify the hierarchy of attributes that guide<br />
consumer decision making in order to understand different<br />
competitive forces and how these various sets get formed. This<br />
process of identifying the hierarchy is called ________.<br />
market estimation<br />
brand association<br />
market partitioning<br />
market valuation<br />
4. This is designed to check systematically and continuously<br />
whether the premises on which the strategy is based are still valid<br />
Special alert control<br />
Strategic surveillance<br />
Implementation control<br />
Premise control<br />
5. A firm must know where to position its product based on price<br />
and
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