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UOP E Help | STR 581 Capstone Final Examination Part Three Answers Free

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promotional efforts<br />

quality<br />

communication<br />

region<br />

6. When performing this analysis, it is good for strategic planners to<br />

consider similarities between the benefits the customers derive<br />

from the products and services that other firms offer.<br />

Competitive analysis<br />

Business analysis<br />

Customer analysis<br />

Company analysis<br />

7. What is the perceived monetary value of the bundle of economic,<br />

functional, and psychological benefits customers expect from a given<br />

market offering because of the product, service, people, and image?<br />

Ultimate service benefit<br />

Complete marketing benefit<br />

Total customer benefit<br />

Total management benefit<br />

8. A valuable result of task environment analysis with respect to<br />

geographic, demographic, psychographic and buyer-behavior<br />

factors is called<br />

competitor profile

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