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existing products that are targeted to new geographical<br />
markets<br />
18. BMW’s "The ultimate driving machine," American Express'<br />
"Don't leave home without it," New York Times' "All the news that's<br />
fit to print," and AT&T's "Reach out and touch someone" are all<br />
examples of ________.<br />
brand mission<br />
brand vision<br />
brand slogan<br />
brand personality<br />
19. Which component of a marketing audit includes major<br />
developments in income, prices, savings, and credit that affect the<br />
company?<br />
Economic<br />
Political<br />
Cultural<br />
Technological<br />
20. Prestige LLC, a small company that manufactures specialty<br />
cereals and energy bars, wants to launch a "green marketing"<br />
program in response to heightened consumer awareness about<br />
environmental issues. What should the company do to maximize the<br />
program's chances of being successful?